One year after the start of the Covid-19 pandemic, the change in consumer habits is having an impact on the business of the big consumer giants.
Although resistant to the crisis thanks to the variety of its product portfolio, the English giant Unilever, the first heavyweight in the sector to take stock of an atypical year 2020, has not denied it.
Present as well on food (Magnum, Amora, Knorr) as the maintenance of the house (Domestos, Cif…), the care of the person (Ax, Dove, Rexona…) or cosmetics, the group quantified Thursday sales growth of 1.9% last year, on a like-for-like basis, to 50.7 billion euros.
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Certainly, the performance would make people green with envy in other sectors, but it hides a major upheaval for an industrialist like Unilever.
The withdrawal to their homes of teleworking or confined consumers has boosted consumption at home.
But traffic restrictions have hampered its activity in the
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