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Corona crisis helps fitness bike manufacturer Peloton to billion quarter

2021-02-05T06:40:05.706Z


The fitness studios are closed during the pandemic, but the business with sports bikes for the living room is booming. The US supplier Peloton brought record sales - and its customers long delivery times.


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Photo: Shannon Stapleton / REUTERS

Fitness equipment supplier Peloton is struggling to cope with the rapid growth of its business in the corona crisis.

In the past quarter, Peloton exceeded the billion mark in sales for the first time.

But the company cannot keep up with the deliveries.

Now Peloton wants to invest 100 million dollars in order to reduce the waiting times, which they say are "unacceptable", with faster transport by air and ship.

The launch of a new treadmill in the US will be postponed from March to May.

In the past quarter, sales rose year-on-year from around $ 466 million to $ 1.06 billion.

Peloton made a profit of 64 million dollars after it had posted a loss of 55 million dollars in the first quarter of last year.

Peloton made most of its business selling its fitness bikes and treadmills - a good $ 870 million.

Almost 195 million dollars came from the subscription business.

Part of the company's business model is to connect customers via streaming with trainers who drive them during their living room workouts.

In the cheapest configuration without accessories, a Peloton bike in Germany currently costs around 2150 euros, the monthly cost for the streaming subscription is 39 euros.

Peloton now has 4.4 million users worldwide, almost 2.3 million of which also pay for training subscriptions.

In the pandemic, with many exercising at home instead of in the gym, the use of Peloton equipment increased significantly.

In the past quarter, subscription customers received an average of 21 training courses per month, compared with around 13 a year earlier.

Icon: The mirror

fdi / dpa

Source: spiegel

All business articles on 2021-02-05

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