The students in difficulty are the object of all the attentions on behalf of the signs.
After Intermarché last week, it is Casino which, according to our information, has decided to make a gesture aimed at this fragile public.
"We started from the observation that they are in great financial precariousness and in complete disarray, hence the idea of offering them an emergency aid system but also lasting", announces Melek Kocabicak, CSR director. and communication of the Casino brands.
First decision of the distributor: since Saturday February 6, and until June 30, 2021, students are offered a 10% reduction on all Casino brand products, i.e. some 10,000 references (food or not) and in all the brand's stores (Géant, supermarkets and mini markets).
In order to benefit from this offer, you will need to present your student card, but also download the Casino Max application.
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Second initiative from this Wednesday February 10 (and until Sunday February 14): during their checkout, customers can buy vouchers of 2, 5 or 10 euros, corresponding to one, three or six full meals.
These donations will be donated to the regional branches of the Food Banks, which will then offer meals to these young people.
Still in the same vein, customers of the brand will be able to buy packed lunches (worth 5 euros) then given to food banks.
VIDEO. Food distribution: "The crisis has doubled the number of beneficiaries" among students
This Casino action comes after that of Picard, which opened the ball in January by offering its customers to round up their bill to the higher euro to finance the Agoraé association, a solidarity grocery store for students.
At the beginning of February, it was Intermarché which offered them 10 euros of reduction for 20 euros of purchase while Michel-Edouard Leclerc announced for the end of February lunch baskets at less than two euros for them.
Retain new customers
“In fact, since the start of the crisis, brands have been monitoring changes in purchasing power and targeting priority audiences, whether they are caregivers, local producers, students,” recalls Elisabeth Cony, the founder. from Madame Benchmark, expert in retailer commercial action plans.
The students' “niche”, this time, interests them all the more since these generosity operations also make it possible to recruit a clientele that is as volatile as they are interesting because they have… life ahead: “These operations are win-win, she confirms.
In exchange for real discounts, brands often try to recruit new customers ”.
While Système U and Carrefour have not yet communicated a national plan, they also pilot local initiatives such as the Carrefour de Chambourcy (Yvelines) which distributes 800 to 1,200 products to students per day via the Cop 'association. 1.
Or the Lyon 6 Super U which offered food baskets to 400 young people in difficulty.
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Restaurateurs, too, have rolled up their sleeves.
This is the case of Reflet in Paris, whose boss and seven employees work on a voluntary basis to offer students meals at a symbolic euro.
Or the Ad'Hoc Café in Amiens, whose 14 employees work, again without being paid, to provide free meals to young people.
These altruistic restaurateurs wanted to become “essential” again?
It's won.
