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Bumble, the dating app where women take the first step, makes a big splash on Wall Street


Bumble, the American dating app, aims to be a global social platform, feminist above all by giving power to women.

Bumble Inc, which includes the Badoo and Bumble apps, was started in 2014 by Whitney Wolfe Herd, barely 31 and a former president of marketing for rival network Tinder.

In just a few years, the company has grown exponentially and can claim 54 million monthly users on Bumble and 2.4 million paid subscribers through Bumble and Badoo.


Dating apps: "The confinement made it possible to deepen virtual meetings"

A few days before Valentine's Day, this American dating application that wants to empower women to create the relationships they want by taking the first step, has just made a spectacular entry on the Wall Street Stock Exchange.

Bumble offered 50 million shares at a price of $ 43 which allowed it to raise more than $ 2 billion.

From the first session, the stock gained 63.51% to settle at 70.31 dollars, giving the company a capitalization of 13 billion dollars in a few hours.

Since the start of the pandemic, it must be said that dating applications have been extremely successful, including with investors.

Match, owner of Bumble's rivals Tinder and Meetic, have seen their action increase fivefold on Wall Street since March.

The most common way to form couples

“The online dating market has grown in popularity in recent years and is now the most common way for new couples to meet in the United States,” says National magazine.

When the pandemic hit, Tinder posted a record use on March 29 with more than three billion "swipes" and the number of messages exchanged on the competing platform, Bumble, had increased by 26% in the same month in the United States. United.

Beyond Bumble wants to be committed to feminism.

“Bumble is more than an app, it's a movement,” the platform said, adding, “It's the place where people go to learn how to build and maintain healthier relationships.

Candidates for dating are taken by the hand by showing them how to "create a positive first impression", how to take a flattering photo, how to put forward your image on the net ...

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The application also extends the offer of meetings to the field of friends or that of the professional network with Bumble Bizz.

In 2019, she recruited luxury ambassadors such as tennis star Serena Williams, who, in an advertising campaign, encouraged women to take the first step, whether in their love life, in friendships but also in the world of work.

The message is clear: it is women who set their rules and on their grounds.

To the best of my mind ...

Source: leparis

All business articles on 2021-02-12

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