The specter of the crisis awakens the old demons of distributors

The truce between manufacturers and distributors was short-lived.

Gone is the

"peaceful"

climate that

everyone

congratulated themselves on a year ago, during previous tariff negotiations.

Adopted in 2018, the EGalim law, intended to better remunerate farmers, had produced its effect.

But the health crisis is there.

Its possible impact on the purchasing power of the French has led distributors to rediscover their old reflexes: attracting customers by price.

Since September, it has become the first choice criterion for customers of supermarkets.

Attention to low prices is certainly not as marked as after the 2008 crisis, and consumers are not abandoning national brands to rush to private labels (private labels).

But between two equivalent products, they prefer the cheapest.

Read also:

Industrialists and retailers rekindle the price war

Alerted by this trend, distributors are not going to release the pressure, especially as they anticipate its acceleration as the

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