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Business gossip: The pampering package that unites culinary and television

And also: IEC makes the service accessible, Western Digital promotes women in high-tech, the unique marathon in Tel Aviv and a new collaboration in the world of tickets

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• Business gossip

Ronit Matias

Sunday, 21 February 2021, 14:50

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Gourmet Express

Roni Karni, Moti Titman, Ido Almani (Photo: American Express PR)

American Express and the On Life website have launched "Gourmet EXPRESS DELIVERY By American Express" - a unique culinary venture in collaboration with favorite chefs in Israel, the project centers 50 chef restaurants from around the country and 10 different culinary styles, packaged in a bottle with a quality wine bottle from Tepperberg Winery , A secret playlist on spotify and more.

The proceeds from the operation will be transferred directly to restaurants, and the venture is open to the general public, with American Express customers enjoying an exclusive NIS 50 discount.

Ido Almani, CEO of American Express Israel, said that American Express offers its customers many and varied value offers with an emphasis on the fields of culture, culinary and lifestyle, and these days more than ever, it is time to support the restaurant industry in Israel and local businesses.

Painless treatment

The technology in shoes that will save you from back and knee pain

To the full article

Working digitally

Poalim Hi-Tech in collaboration with the law firm Pearl Cohen, held the first meeting in a series of meetings on business development in the US. To the USA.

Seven-year-old Moshe, Director of Hi-Tech Bank led panel moderated by Guy Lachmann, a senior partner at the law firm "Pearl Cohen," which focused on the business opportunities available today on the agenda for entrepreneurs, granting the tools to expand startup that while the US and the challenges of the present era.

Among panelists : Yoav Tzruya, Managing Partner, JVP Foundation; Yodfat Harel Buharis, Managing Partner, Bloomberg Foundation; Assaf Vera Partner, UPWEST Foundation; Michael Zimmerman, CEO of DEEPBUCE;

Noam Meital, CEO of WAYCARE; Omar Tidhar, CEO of COMEET;

Tal Vandrov, CEO and Founder of VOCALIS HEALTH.

An electrifying story

Ofer Bloch, Yiftach Ron Tal (Photo: PR)

The Electric Company has launched a new and advanced customer service pilot in Nahariya that provides a creative solution for customers who have difficulty receiving service via the Internet, and need guidance and instruction from the company's employees to complete processes and receive information, because they have no alternative.

The integrated service station is a physical branch and is carried out in the physical dimension, but its staffing is done remotely through human representatives in video chat.

The services allow the remote human representative to accompany the customer receiving the service through remote control.

In addition, the position will allow service in a variety of languages ​​in order to appeal to the entire population.

Digital conference

Western Digital Israel held "Next Generation High-Tech" as part of activities and events in honor of International Women and Girls' Science Day - a virtual exposure conference for about 100 teenagers in order to expose the younger generation to the high-tech world and present a variety of ways to integrate.

The conference was attended by 3 inspiring young women from the company who told their personal story and shared how they managed to break their glass ceilings, and reach the field of high-tech and technology.

Running far

Prof. Roni Gamzo (Photo: Samsnog Cell and Palms Marathon)

This weekend, the Samsung Tel Aviv Marathon was held in digital format, led by the Tel Aviv-Jaffa Municipality and the production company "Kafim".

Ron Huldai, Mayor of Tel Aviv, and Ronen Salem, VP of Marketing for Samsung, launched the marathon through a dedicated app, with the unique format enabling the participation of runners for the first time not only in Tel Aviv-Yafo, but also all over the country and the world.

The Tel Aviv City Hall has become a studio A broadcast by Tel Aviv Radio, with Daphne Lustig, Guri Alfi and Galit Hugi broadcasting alongside Ofer Sheetrit, chairman of the Kafim company and representatives of the municipality.

Moshe Bar Siman Tov, Yuval Tevet, Avishai Wall (Photo: Samsong Marathon Cell and Hands)

Among the runners: Prof. Roni Gamzo, Director of the Ichilov Medical Center, Moshe Bar Siman Tov, Yoav Zucker, VP of Innovation and Ecosystem at Israeli Natural Intelligence, Anat Harel, Eran Tzachovoy, CEO of Tzuchovoy, who created the marathon medal with the help of the Ministry of Tourism And Director of City World and Tourism.

Musical collaboration

Golan Einat (Photo: PR)

The Zappa Group and the international CTS EVENTIM have signed a strategic partnership agreement that is expected to make the companies' activities the leaders in the ticket sales market in Israel.

CTS EVENTIM expands its business activities in Israel by entering into a strategic business partnership with the Zappa Group's ticket company.

The CTS EVENTIM Group has been a provider of the world's leading performances, LIVE events and ticket services for 35 years.

In 2019, the group marketed about 250 million tickets through physical cash registers, vending machines and online platforms in 27 countries, and it focuses on 3 main areas: sports, live performances and providing operational technological solutions for stadiums, theaters and cultural halls.

The collaboration gives the Zappa Group access to a wide range of advanced marketing and e-commerce tools owned by CTS EVENTIM, in addition to advanced technologies that include information analysis and an online ticket sales store.

Golan Einat, one of the Zappa Group owners, welcomed the collaboration and said that thanks to innovative technology, professional capabilities and experience Rabbi, there is no doubt that the collaboration will improve the experience of purchasing tickets and services of the Zappa CTS EVENTIM Group.

third time ice cream

Neta Alchimister and Lee Afik (Photo: Gil Hayun)

Model, businesswoman and entrepreneur Neta Alchemister has been chosen for the third year as a presenter of ERROCA, which markets the world's leading brands in the field of sunglasses and eyewear.

As part of the agreement, Alchemist will lead Eroca campaigns throughout the year and will present the sunglasses and eyewear collections of leading international brands including: Tom Ford, Celine, Gucci, Prada, Dolce Gabbana, Rayban, Roberto Cavalli and more.

The spring-summer 2021 campaign photos will be taken at the Polyhouse Boutique Hotel in Tel Aviv from the Brown Hotel, the campaign with an investment of NIS 1.5 million will increase during April.

Lee Afik, CEO of the ERROCA network said that the collaboration with Alchemist is proving itself from day one, it continues to be relevant and generate buzz and interest in every campaign, and has long become part of the Eroca family and they are happy and excited to continue working with it for the third year.

Kirl curls

Noa Kirl (Photo: Shai Franco)

And the most successful singer in Israel, Noa Kirl, is not satisfied with singing.

Kirel first launched an innovative brand in the field of hair styling in collaboration with NuMe - a winner of the California Beauty Awards, and a leader in the field of hair styling in the USA.

The professional line bearing Kirel's name, includes 50 products including electrical products for hair styling, a towel for quick drying of hair and a wide range of brushes, combs and accessories for styling, based on modern technologies;

Infrared and negative ions, for professional results in a minimum of time and help reduce heat damage and maintain hair health, the products are made of the highest quality materials in the field of hair styling, such as;

Ceramic heating plates and coating of pure tourmaline.

Kirl provides a kit that includes an elegant and special pouch for travel;

Clips designed for the convenience of using the device;

A protective mat made of silicone for a warming product and more.

The NOA KIREL BEAUTY brand grew out of a belief that hair styling can be experiential and fun, and from the desire to produce a quick and easy professional experience anywhere, anytime and in less time, these led Kirill to develop a unique world of hair styling.

See far

Bar Refaeli, Oren Bar Gil and Assi Ezer (Photo: Rafi Daloia)

Oren Bar-Gil, partner and vice president of the Carolina Lemke Group, Bar Refaeli and Assi Ezer, the presenters of the eyewear brand, met this winter at the avenues of Air Fort City Avenue where the set for the new Fortune Sunglasses campaign for Carolina Lemke Berlin was set up. Refaeli and Ezer who went through previous wedding and honeymoon commercials, continue with a routine life, and after the entire team underwent a corona test with immediate results, they wore summer clothes and smiled.

Pamper the women

Yamit Barshishet, Sharona Romano Lazar, Mika Yaakov and Agat Sedon (Photo: Guy Zapashlsky)

On the occasion of International Women's Day, which will take place on March 8, Organiczon, a company that specializes in importing and marketing organic, natural and environmentally friendly products, recruited the company's staff for an operation for victims of violence and their children, in 14 shelters across the country.

The facts packaged hundreds of personal care packages that included: bath and hygiene products - donations to WIZO shelters, NAMAT, woman to woman, LA to violence and daughter of a king, and personal packages for each woman with a personal greeting.

Sharona Romano Lazar, CEO of Organizon said Violence against women and the number of severe cases that have arisen in the wake of the Corona crisis have led the management team to look for a way to make women who are in a situation where they need to defend themselves and hide in protected areas far from their homes.

In a flash

Michal Rosenthal, Gidi Gov, Ella Lee (Photo: Lior Nordman)

Ella Lee, the big star of the music world for 2020 and the breakthrough of the year in all the parades and music stations, is starring alongside Gidi Gov in a new Bezeq Internet campaign.

The new campaign corresponds with the reality of our lives in which we all owe a powerful Internet, and touches on the current issue in which in the Corona era, the creators have turned upside down and more teenagers find themselves working online and parents interrupt them to work.

Michal Rosenthal, Bezeq's director of marketing communications: "Today, more than ever, we work and learn from home and need a powerful Internet that will allow the whole family to enjoy content consumption on the Internet simultaneously and without interruptions, especially nowadays, especially when work and leisure are combined in one place at home."

Tel Aviv Abu Dhabi

Gal Sharabi, Tamir Dayan, Hava Bar Shai (Photo: Expo Tel Aviv)

Tel Aviv Expo - The International Conference and Exhibition Center of the Tel Aviv-Yafo Municipality, has signed a memorandum of understanding with the National Exhibition Center in Abu Dhabi (ADNEC).

The main memorandum of understanding is the promotion of collaborations in the field of conferences and exhibitions, the production of new conferences and exhibitions and the implementation of peer learning in various fields related to the industry.

Level leads

Keren Peles (Photo: Tom Avimor)

Due to the importance of maintaining hand hygiene, Dr. Fischer decided to launch a new TV campaign with Keren Peles - the company's presenter. Since few adhere to the recommendation to wash their hands for 40-60 seconds, Dr. Fischer developed a unique and effective Active Soap-El soap. Proven in just 5 seconds.

Since the corona is not yet behind us and even when the plague has passed, it is important to mention again that washing hands with soap and water is the most important and simplest action to prevent infections and diseases.

The miracle of the farmers

The issue of sustainability is gaining momentum, "Nescafe" - one of the most popular coffee brands in the world - is mobilizing for the benefit of coffee farmers who live in uncertainty as their crops and their resulting income are in constant danger.

About a decade ago, Nescafe launched a program to improve the lives of farmers on coffee farms, the program helped improve their incomes, reduced the environmental impact of coffee farms and factories, and increased the welfare of rural communities in coffee-growing countries.

Nescafe has invested 350 million Swiss francs in its program since its inception, and based on significant progress in this activity over the past decade, Nestlé has committed this week to increasing its sustainability efforts: by 2025, Nescafe is committed to producing 100% environmentally friendly coffee and sustainable sources. , Nescafe undertakes to reduce carbon emissions in coffee sources and during coffee production and to promote the use of environmentally friendly packaging.

Donate to children

Children from the Greater Than Life Association will be happy to hear that the largest companies in the economy have donated to the Greater Than Life Association and purchased parcel delivery packages as a donation to the association.

Among the donating companies: Ofer Malls, Phoenix Insurance Company, Yael Group, Clalit Biotechnology, Gabesol Group, Tel Aviv-Yafo Academy and Kramer Electronics.

A total of close to NIS 200,000 was donated

Vaccines are encouraged

+ Cellcom, in cooperation with the workers' committee, launched a vaccination campaign and set up a mobile vaccination complex to vaccinate the company's interested employees from all the health funds.

The complexes in Haifa and Netanya included vaccination stations, waiting stations and a recovery area.

Dozens of employees came to get vaccinated at the company's offices in Haifa and at the Cellcom management building in Netanya, and as part of this, the employees were offered to attach a family member to get vaccinated as well.

The flying carpet is mobilizing to encourage the vaccination campaign and will give a NIS 200 discount to anyone who presents a vaccinated certificate when booking a vacation abroad. The discount will be given to the entire nuclear family so that children of vaccinated parents will also receive a NIS 200 discount each.

+ MDA mobile arrived at Yashir Insurance Company offices In order to encourage workers to get vaccinated, the company reports that there is a great demand and hundreds of workers have been vaccinated, including Daphne Kleiner, VP of Human Resources. The average age of the vaccinated was 30. Kleiner said that Direct Insurance decided to promote vaccines in the workplace. The national to vaccinate Israel

in the corona.

As part of the cooperation, the Petah Tikva Municipality will set up an MDA station in the mall that will carry out corona vaccines (Rishonim only) for the entire insured population in all HMOs. Anyone who is vaccinated at the MDA station in Ofer The Grand Mall will receive an exclusive coupon In a loyal bakery, in a mall.

MDA's mobile will be located in the fast food plaza on the middle floor, on Sunday (21.2) between 11: 00-20: 00, when it is recommended to make an appointment in advance by calling 3101 *.

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