In 2020, the number of sellers listed on Amazon exceeded 4.5 million.
Every day, more than 3,500 new stores open on the marketplace.
France is no exception to this phenomenon: on amazon.fr, 200,000 sellers are active, whether they are based in the territory or not.
In this mountain of
new generation
salespeople
, difficult for brands to tell the difference.
When he created Bizon in 2017, Guillaume Rigallaud had a very specific idea in mind: to create the reference agency that will make selling on Amazon easy and optimized for everyone.
At a time when selling on Amazon is crucial, it is complex to get started as the processes and best practices differ from traditional distribution.
While traditional e-commerce agencies offered standardized offers, Bizon decided to tailor-make and focus 100% on Amazon.
Four years later, the results are clear: brands needed such an offer.
Bizon now has 45 employees and supports more than 350 customers on Amazon.
“Amazon is a very powerful growth lever for any business. Today it is a medium, a real way in itself of building the identity of its brand. We want to make Amazon accessible to everyone and transform the relationship that companies have with the marketplace. For French SMEs, we believe that this is the best way to compete with the biggest global groups. We prove it every day. ”
Guillaume Rigallaud - CEO of Bizon.
Build a different offer for each brand
Since no brand or manufacturer has the same challenges as the others, Bizon has taken the time to develop an offer close to their real needs.
"It was unthinkable to offer the same follow-up to a big brand that already sells online and to an SME for which Amazon is a big unknown. This is where we make the difference."
explains Guillaume Rigallaud.
Today, the Bizon method is divided into three main axes:
reflection
,
foundation
and
activation
.
The first phase,
reflection
, corresponds to the phase of audit and market research (if the brand is studying a launch) or analysis of the existing (if the brand sells on Amazon and wants to find how to do it better) .
The second,
foundation
, concerns everything related to the creation and optimization of brand content.
Finally, the
activation
phase
affects the advertising and media aspects of Amazon.
At Bizon, each support is built as closely as possible to sellers, their needs, their concerns and their financial challenges.
A unique offer in France.
Enable companies not to miss the digital boat
Four years later, the convictions behind the creation of Bizon are still present.
"We believe that SMEs will have no choice. To remain competitive, they will have to go online, where Amazon is largely dominant," says Guillaume Rigallaud.
"This is also true in large groups. They are obliged to take care of their image and bring it up to standard on Amazon."
Among the 350 clients who have joined Bizon, there are as many SMEs as large accounts.
Thanks to support built with the most advanced brands and skills, certified by Amazon in person, Bizon is now the leading agency in France on its market.
Bizon
Website: https://bizon.solutions
Email: hello@bizon.solutions