Car dealerships have new competitors: the car rental companies to whom they sell their brand new vehicles.
Rental companies have in fact themselves become “sellers” of cars.
Indeed, a growing proportion of cars are now financed with leasing formulas (long-term rental and rental with option to purchase).
Read also: Second hand: used cars whet appetites
Owning a car seems less important in the eyes of motorists who rent to free themselves from maintenance, assistance, resale… Renting also means having visibility into the cost of the vehicle each month.
Leasing formulas are even offered for the financing of used vehicles.
With 525,431 registrations in 2020, the long-term rental (LLD) market has certainly fallen by 17.4%, but less than the overall market (-25.5%) in France.
The LLD's market share even increased by 2.3 points last year, with 26.9% of start-ups against 24.6% in 2019.
Capture the general public
Car rental companies target
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