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Cherokee tribe asks Jeep to change the name of their 4x4

2021-02-23T06:55:40.128Z


The chief of the eponymous Native American tribe believes the time has come for businesses and sports teams in the United States to stop using their names.


The Cherokee, a legendary Jeep 4x4 almost in its 50s, may well have to change its name, with the chief of the eponymous Native American tribe believing the time has come for businesses and sports teams in the United States to stop using their name.

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The chief of the Cherokee tribe, Chuck Hoskin Jr, "

told the group that he does not tolerate the use of 'Cherokee' by their business,

" a spokeswoman for the tribe confirmed to AFP on Monday.

He made it known to Jeep's parent company, the Stellantis group, resulting from the merger between the French groups PSA and the Italian-American Fiat Chrysler, by videoconference on January 29.

Contacted by AFP, the automaker had not responded Monday afternoon.

"

I think the time has come, in this country, for companies and sports teams to remove Amerindian names, images and mascots from their products, jerseys and teams,

" the Cherokee chief had justified in a statement sent on January 14 to the American magazine Car and Driver, which had requested.

"

I'm sure it was well intentioned, but it does not honor us to have our name written on the side of a car,

" he still lamented.

Jeep launched this 4x4 in 1974, and several models have followed since.

"

The best way to honor ourselves is to learn more about our government, our role in this country, our history, our culture and our language and to have a constructive dialogue with the federally recognized tribes on appropriation cultural

”, Chuck Hoskin Jr.

Under pressure, the Washington football team and the Cleveland baseball team have also recently dropped their names borrowed from Native American tribes, the Redskins and the Indians respectively.

Source: lefigaro

All business articles on 2021-02-23

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