Peugeot is getting a makeover.
The automaker unveiled its new logo on Thursday at a press conference.
The brand thus retains the lion, of which it has been the symbol since 1958, but this time only represents the animal's head and mane, presented in profile and in relief within a shield with white edges on a black background.
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This new logo, the eleventh in the history of the brand, illustrates the opening of
"a new page in its history"
explains Peugeot in a press release.
It replaces the previous one adopted in 2010 and accompanies the launch of the automaker's new range, a new website and the launch of Stellantis.
The French Peugeot-Citroën and the Italian-American Fiat-Chrysler merged last December to create the world's fourth largest automotive group.
Decrease in sales but increase in e-commerce
In 2020, PSA (Peugeot, Citroën, DS, Opel, Vauxhall) saw its sales plummet by 27.8% with 2.5 million vehicles, suffering the effects of the health crisis.
Volumes fell in particular in Europe (-29.7% to 2.1 million), where the group made nearly 85% of its deliveries, and in China (-57.7% to 45,965), the world's largest market .
The manufacturer stressed, however, in a press release published last January, that the health context was an opportunity to develop on e-commerce and it hopes to sell 100,000 vehicles via this channel by the end of 2021 in Europe, against 40,000 l last year.
