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From Mars to the Milky Way: the sweet company that conquered the world
The attempt to set up the company was only successful the second time - but oh, what a success.
The company that Frank March created at the beginning of the last century is now one of the leading candy companies in the world.
Its brands have even reached space
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March
Sweets
chocolate
Ronit Matias
Monday, 01 March 2021, 11:54
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March sweets (Photo: PR)
When we talk about the world of chocolate and sweets, the name MARS comes up - and not just as a snack name.
It is an international candy empire founded in the United States more than 100 years ago.
The Mars company is wholly privately and family-owned by the Mars family - the successors of founder Frank Mars.
March began selling sweets at the beginning of the last century.
In 1911 he first tried to start his own company in the kitchen of his home in Washington - and failed miserably.
A decade later, he tried again, this time from Minneapolis, and the company began to stabilize.
In 1923, a poster - Frank's son devised the favorite snack to this day - Milky Way, which quickly became the best-selling snack in the United States and the company thrived.
Over the years, the company has expanded and with it the variety of snacks it produces to this day successfully.
MARS operates in more than 78 countries around the world, according to principles that are at the heart of the business: committed to quality, responsibility, reciprocity, efficiency and freedom in all its business.
The company produces and markets sweets and chocolates worth about $ 10 billion each.
And every candy even folds within it a historical story.
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did not give up.
Frank March (Photo: PR)
M & M's candies
M & M's was first launched in 1941.
The original color of the chocolate was brown and the product was originally intended for the US Army in World War II. The goal was to produce a snack that would not melt easily and so the familiar Dreja coating was invented thanks to which the product was adapted to terrain conditions and helped raise soldiers morale. initials of March and Murray was partner Merce product manufacturing.
Candy, chocolate and peanut M & M's have made in 1984 for snacks officials of the Olympic games. M & M's has become a candy first in space, as selected by the astronauts of the first space shuttle in 1980 to be included in their food supply.
more Facts about the successful candies: 400 million M & M's are produced every day; M & M's global annual consumption will cover 73 times the size of the planet from end to end; in 1995, MARS conducted a survey asking the American public to determine the new color to be added to the other colors. Participated in the poll and the blue color was chosen by a majority of 54%; in 2002 a global survey was chosen in which the purple color was chosen; in 2008, faces were launched for each of M & M's candies, allowing customers to connect to their candy personality; in 2017 M & M's caramel candies were launched and also arrived in India , 75 years
Having started selling in the US;
M & M's is the fastest growing brand in the snack segment in Israel, the brand's sales increased by 13% this year compared to last year, while the entire snack segment was down 4%, according to Storenext data.
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You will not believe how many M & M's there are in the world (Photo: PR)
Snickers
In 1930, the Snickers snack was launched - a chocolate, caramel and peanut snack, named after the beloved horse of the March family.
In 2020 in honor of the 90th anniversary of Snickers, the company created a huge Snickers snack that set a Guinness record as the largest chocolate snack in the world.
The snack was made from 544 pounds of caramel, nougat and peanuts and a ton and a half of chocolate.
Orbit
Orbit is the name of the American gum brand that was launched in 1944 following a sugar shortage created during World War II, and has become the world's leading sugar-free gum.
The American Oral Health Association (ADA) has determined that chewing sugar-free Orbit gum for 20 minutes after eating stimulates the flow of saliva that helps prevent cavities by reducing plaque acids.
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Skittles
MARS Corporation is an American global company that, in addition to sweets, is a world leader in the pet food category, and produces additional food products.
The Skittle was invented in 1974 in England.
In 1979 they were introduced in the United States as an imported product and in 1982 production began in the United States.
The fruit-flavored candy is the second most popular chewy candy in America and comes in a variety of flavors including tropical, wild berries, pickles, smoothie, mint, chocolate and more.
Marshon Lynch, the famous football player in the US, got Skittles from the coach to celebrate his touchdown in the game against the Philadelphia Eagles, since his fans tend to throw Skittles candy at him every time he captures a touchdown.
They were the candy pioneers who invested in social media in form In 2009, Skittles became the most present on YouTube, Facebook and Twitter, creating an entire marketing campaign around them. The Skittles brand supports the LGBT community around the world and in Israel, as part of the brand's values of equality and liberalism.
In recent years as a sign of community solidarity, the global Skittles brand, known for its colorful fruit flavors, has decided to launch a limited and unique edition in which all the candies in the bag will be white in order to convey the message: "There is only one color spectrum worthy of the Pride Flag Rainbow!" .
Israel took a step forward in the process of distribution network operator positive messages in front of the posts offensive against the LGBT community, activity joined by many celebrities, when 10% of sales revenues were transferred in favor of the "Iggy" -argon proud on behalf of youth volunteering in Israel.
Over the years, Most recently, MARS began promoting environmental and sustainable goals and innovative technological developments including investments in Israeli Podtech, such as a $ 1 billion initial investment program to improve the corporation's environmental impact, significantly improve the lives of employees throughout the supply chain and communities, and help billions of people manage A healthier and happier life MARS Corporation is an American global company that, in addition to sweets, is a world leader in the pet food category, and manufactures additional food products. The corporation employs about 125,000 workers in 82 countries. It is estimated at about $ 35 billion a year.
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