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Tov Shem Tov: Cellcom chose Tamir Bar as presenter

About a year after Avi Gabay took over as CEO, Cellcom is launching a new advertising language, led by presenter Tamir Bar, and tonight with the first campaign in the series

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• Cellcom

Walla!

Business

Monday, 01 March 2021, 14:30

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Tamir Bar (Photo: Geva Talmore)

About a year after Avi Gabay took over as CEO, Cellcom is launching a new advertising language, led by presenter Tamir Bar, and is coming up tonight with the first campaign in the series.

Bar is one of the most promising comedians and stars in Israel. In YouTube 2020 content, over two million views) and joined the "Great Country" panel this year. Now, with Cellcom, he gets his first commercial TV campaign. The choice of the bar was made as one who represents the modern and sober customer, who tells the truth face to face. She is contemporary, at eye level, funny and mostly very differentiated in the local media market.

The first campaign in the series introduces a new triple in the local media market: "Triple Fiber".

A package that includes fast fiber optic infrastructure of up to 1 GB, the Cellcom TV, and the "Super WIFI" - increases range that helps increase the coverage of the Internet at home.

In the commercial, Tamir Bar appears in what seems for a moment like another banal musical to a past hit, but in the moment the film becomes an honest and wild parody.

In it Tamir the customer challenges the need for a landline phone.

Cellcom responds to his request and offers him the new Triple Faber to choose from.

The value proposition was formulated on the basis of a strategic concept of listening and responding to customer needs.

In the current period, when there is an increased consumption of Internet and the use of a large number of devices, the demand for fast and stable Internet is increasing, so it was decided at Cellcom to allow customers to choose a triple that will meet the changing needs.

The new triple package includes instead of the home line increases the WIFI range, for the purpose of optimal coverage of Internet at home.

Cellcom will offer the new package at a special launch price of NIS 159 per month, for 3 months, the follow-up price will be NIS 199 per month.

The campaign, which is expected to go up in the coming days, is run by the advertising company "Publicis ONE".

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