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"Debt of millions": Triumph stopped supplying goods to the Aphrodite chain - Walla! Business

2021-03-02T20:52:44.232Z

A commercial dispute has been revealed between the chain and the Triumph provider, which claims a debt of NIS 4.5 million. At the same time, businessman Moti Ben Moshe is in talks to acquire the Aphrodite chain, through the Naaman company



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"Debt of millions": Triumph stopped supplying goods to the Aphrodite chain

A commercial dispute has been revealed between the chain and the Triumph provider, which claims a debt of NIS 4.5 million.

At the same time, businessman Moti Ben Moshe is in talks to acquire the Aphrodite chain, through the Naaman company

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Two Moses

Tuesday, 02 March 2021, 20:21

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A lawsuit filed by the chain Aphrodite against its largest lingerie supplier, Triumph, reveals that the German manufacturer claims that the chain has debts of about NIS 4.5 million for goods that have already been supplied to it.

This is revealed at the same time as knowing that businessman Moti Ben Moshe is in talks to buy Aphrodite through the Naaman company.



Naaman is owned by Blue Square Israel Oak, which is controlled by Moti Ben Moshe, and it may enjoy the delicate situation in which nets are located during the Corona period.

Just recently, Naaman acquired another lingerie chain - Bonita de Mas, which ran into difficulties.

In addition, the Competition Authority this week added the group controlled by Moti Ben Moshe to the list of centralizing factors for 2021.



This deal is now being forged, with a business dispute between Aphrodite and its biggest lingerie supplier - the German Triumph, in which Triumph claims the chain's debts for goods it supplied to it.

Globes has learned that lingerie maker Triumph has stopped supplying goods to the Aphrodite chain.


Claim to cancel checks

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Aphrodite store in the Givatayim mall (Photo: Walla! NEWS system, Tamar Mitzpi, Globes)

The global bras and lingerie giant, which operates in Israel through a local representative, has in the past month stopped renewing the supply of goods to the Israeli lingerie chain.

This, according to Triumph, after Aphrodite unilaterally canceled a check for NIS 390,000, which was intended to repay part of her debt to the lingerie supplier, and against the background of cumulative debts of several million shekels.



Aphrodite, owned and managed by Shmuel Avni, is a chain of stores that mainly sells lingerie and bras, swimwear and related products, including the products of the lingerie giant Triumph.

The company's website indicates that it operates 52 stores.

Triumph is a German concern, considered one of the largest lingerie manufacturers in the world with an estimated sales turnover of about 1.5 billion euros.

The company's operations in Israel are owned by the global Triumph registered in Switzerland.



In 2019, sales of Triumph's products accounted for about 25% of Aphrodite's sales - the largest share of all products it sold.

In the same year, Aphrodite purchased goods from Triumph for NIS 9.4 million.



The dispute between the two has now been revealed through a lawsuit filed by Aphrodite in the Tel Aviv District Court, and is being deleted on the advice of the court, which called on the two to try to reach an understanding. According to Triumph, last August Aphrodite's debt was about NIS 9.3 million. And the change in the agreement between them, the current debt stands at about NIS 4.5 million.

Claims of a monopoly

In the lawsuit, Aphrodite sought to define Triumph as a monopoly in Israel, among other things through the opinion of David Gila, the former antitrust commissioner.

Aphrodite claimed that Triumph "over the years abused its monopolistic power" and even "set unfair trade terms towards it at excessive prices", accusing Triumph Israel of preventing the supply of its products in parallel imports.



According to Aphrodite, Triumph's dominance in the world is so strong, "that it is not possible to run a store or chain selling to women without Triumph models being part of the product range."

In the answer submitted by Triumph, it was claimed that they actually operate in the field of chains that do not market its products, such as Donna Victoria, Expose, Bonita de Mas and Jack Cuba.



In a lawsuit filed by Triumph in court through attorneys Avner Finkelstein and Orly Tennenbaum of Gornitzky & Co., she calls the lawsuit a cynical attempt to evade paying millions of shekels in debt, for goods that "have long been sold and for which Aphrodite's stomach is full."



Triumph Israel claims that it did everything in its power to help Aphrodite repay her debt, before the rule of law, but responded to unfounded accusations that led to the denial of a significant portion of the debt, and the cancellation of checks unlawfully and unilaterally.



Tel Aviv District Court Judge Oded Maor denied Aphrodite's request for interim relief.

The two companies were given 30 days to settle the dispute, with Aphrodite as aforesaid imitating the lawsuit, in addition to legal expenses of ten thousand shekels to be paid by Aphrodite Triumph.

In practice for two there are about ten days left to reach understandings.



Triumph noted in the objection she filed that she often had difficulty collecting her money from the applicant and was sometimes forced to accept her requests for increased credit days, which were 60 days under the agreement, while Aphrodite "exploits her power in the market and being a second-largest customer for Triumph."

According to Triumph, "the credit days she gave Aphrodite averaged a year."



The owner of the Aphrodite chain, Shmuel Avni, responded: "There is a dispute between the parties, mainly a financial lawsuit filed by Aphrodite for discrimination and discrimination regarding excessive price to the consumer, which Triumph states. Triumph Israel prevented the supply of its products in parallel imports. "Following Triumph's announcement of its unwillingness to talk about the frustration of the goods in parallel imports. As for the debts that Triumph claims, until now it is not known about Triumph's financial claim against Aphrodite."

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Source: walla

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