Business
consumption
A new meat brand has wound up.
Meir Adoni in this story
The Tadmir Group, one of the leading agricultural integrations in Israel, is expanding its activities in the retail market and launching the 'Cowboy Farm', with a total investment estimated at NIS 50 million.
Chef Meir Adoni accompanies the launch as a culinary consultant
Tags
meat
Walla!
Business
Tuesday, 02 March 2021, 08:25
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Meat from the "Cowboy Farm" (Photo: PR)
The Tadmir Group, one of the leading agricultural integrations in Israel, is expanding its activities in the retail market and launching the 'Cowboy Farm', with a total investment estimated at NIS 50 million. Chef Meir Adoni is accompanying the launch as a culinary consultant.
The cowboy farms claim that the brand is committed to selecting selected varieties, raising calves in Israel, nutrition tailored to each breed, handling its rations according to the breed, slice classification and quality, special portions with high availability, product label with information on the slice and best preparation and maximum service level for people who love meat.
Chen Raziel, CEO of the Cowboy Farm: "As meat lovers, we believe that the Israeli consumer deserves a quality, Israeli and satisfying meat experience that leaves a taste of more.
The cowboy farm enters the market to mark a new standard of meat quality and address the customer needs by professionals who are responsible for the entire production chain from the selection of varieties, cultivation, treatment to the purchase of the product.
We aim to provide a different shopping experience, accessible and innovative premium products so that the Israeli consumer will enjoy a product with value.
We have established one of the most advanced and large butchers in Israel, where the meat undergoes treatment in accordance with the variety, the portion and its quality, and on the packaging we will present the recommendations for each portion according to its purpose and the optimal preparation method for it.
In addition, we will launch new products / cuts in a continuous manner and with high availability: Denver Cut steak, Iron Veal schnitzel, Picnic steak, Ramp steak, Tomahawk, chimney cuts and more.
All this in order to give meat lovers in the country the ultimate meat experience. "
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