All in the saddle.
Willingness to avoid public transport, aspiration for a more environmentally friendly mode of travel… In 2020, with the health crisis, the French completed their “cycle” started since the strike against the pension reform.
Outside periods of confinement, the practice of cycling increased by 27% last year, according to the association of elected officials Vélo & Territoires.
Suddenly, pedaling has become a way of life, the week to go to work, the weekend to relax, even in the summer to go on vacation.
A change that many actors are taking advantage of.
Read also:
Containment, a precious ally of cycling
The first winners?
The manufacturers of these machines who have seen their sales explode.
According to Xerfi, the cycle market is estimated at nearly 2.7 billion euros for 2020 against 2.3 billion the previous year.
Not bad in the midst of a pandemic.
"And it should reach 3.5 billion in 2023, at a rate of growth of 9% per year,"
says Carine Berbon, author of this study for the Institute of Economic Watch.
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