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Packed lunches, periodic protections ... mass distribution to help students


Intermarché and Casino are reiterating their support mechanisms launched in February, while brands such as Monoprix, Aurore Market and Ca

Since January, solidarity initiatives aimed at students have continued to multiply in the world of supermarkets and shops - physical or online.

After Picard, a precursor in January, Intermarché, Auchan and Casino in particular followed in February.

And the results are sometimes so encouraging that they do it again.

This is the case of Intermarché, which had offered at the beginning of February a voucher of 10 euros when a student had spent 20 euros on the shelves.

The brand says it is “very satisfied” with this operation, which enabled “30,000 students” to benefit from these vouchers.

A new similar operation is therefore underway, from March 1 to 7, still with the same slogan - "Youth must happen.

Not that it happens without everything ”.

Packed lunches at Casino

The Casino sign, in February, had offered its customers to make donations at the cash desk, in order to buy packed lunches for students (distributed by food banks) or to buy packed lunches directly.

Success, again, is at the rendezvous.

“15,000 meals were offered thanks to the generosity of our customers”, points out Melek Kocabicak, CSR director for the Casino brands, who specifies that it is very important to work in close collaboration with food banks: “Thanks to they, in addition to free meals, we are sure that there is social support for the young people concerned.



Food distribution: "The crisis has doubled the number of beneficiaries" among students

According to our information, this donation operation will be repeated from Wednesday March 3 to Sunday March 7.

Note, moreover, that Casino launched in February a system valid until June 30, 2021: in Géants, supermarkets, such as convenience stores, students can benefit from a 10% reduction on all products from the Casino brand, ie 10,000 food and non-food references.

"Nearly 3,000 people have already entered this device," says Melek Kocabicak.

At Monoprix, vouchers for those who help seniors

The latest initiatives show originality.

Thus, since February 23, to "contribute to the intergenerational bond", Monoprix has decided to help students who register on Mamie-Boom, a recently created platform that encourages young people to support their outings or leisure activities of the elderly - against payment of course.

Students registered on the site benefit immediately from a voucher of 5 euros, once they have spent 15 euros in store.

Registered seniors also benefit from reductions, but less.

"The first returns are promising, because we already have more than 100 students registered in one week", attests a spokesperson for the sign.

Free periodic protection at Carrefour

To fight against student insecurity, the online organic grocery store, Aurore Market, on February 22, launched a solidarity and collaborative platform: by going to its site, you can make a donation of 30 euros (or more) , which then allows Aurore Market to deliver a complete organic basket to students who have also registered on the site.

To date, 744 baskets have been offered, including 300 by Aurore Market, while 2,000 students have registered.

In an attempt to resolve the gap between supply and demand, the operation will continue until the end of March.

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Finally, the latest initiative to date, the Carrefour group has decided to fight against "menstrual insecurity" this time.

While 33% of female students say they need financial help to buy their periodic protections, the brand will offer a packet per month of tampons or sanitary napkins to students until August 31.

On that date, the recently announced government mechanism will take over: 1,500 protection distribution points will be installed in universities.

Source: leparis

All business articles on 2021-03-04

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