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Career keys: The women who have integrated well into the high-tech industry - Walla! Business

2021-03-06T22:13:29.876Z


They have stepped into a world of men, some have felt and still feel the gaps, but do not let them stop them. In honor of International Women's Day, we spoke with four industry-leading keys, and they also have a message for those who knock on the door and have yet to enter


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International Women's Day

Career keys: The women who have integrated well into the high-tech industry

They have stepped into a world of men, some have felt and still feel the gaps, but do not let them stop them.

In honor of International Women's Day, we spoke with four industry-leading keys, and they also have a message for those who knock on the door and have yet to enter

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Sunday, 07 March 2021, 00:38

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Liron Shaham - Director of a development group at Soloto

Liron Shaham (Photo: Yachz)

Soloto helps millions of customers around the world enjoy the technology around them in a simple and fast way.

Soloto's service provides full and comprehensive support for everything users need - from assistance with any technical malfunction, through interfacing with additional technological devices at home, providing personal recommendations, to replacing the technological device when needed.

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To the full article

  • Company seniority: three months

  • Previous positions: I have managed teams / teams for the past six years at WeWork and Citi Innovation Lab TLV.

    Prior to that, I worked in development positions at Citi innovation Lab TLV and two startups.

  • Education and Military Service: Degree in Computer Science and Biology with a specialization in Bioinformatics from Tel Aviv University. Air Force Intelligence Unit.

  • Marital status: Married + 1

  • How did you become a programmer?

    In high school I really liked math, and when I was debating what to study at university, I was looking for a field that has mathematical thinking, through which interesting problems concerning everyday life can be solved.

    At the end of my degree, I realized that the part I enjoyed the most was computer science.

    From there the path to software development was already clear.

  • Why did you choose this particular profession?

    It is a very diverse field, and it always has new things to learn - technologies that are evolving rapidly, and different working and management practices.

  • In addition, it is an area where in order to be successful, we need accurate and skilled teamwork.

    Being able to motivate such work, it is fascinating and satisfying.

  • Did you feel like you were entering a men's industry?

    In the beginning, even though that was the situation, I did not feel it on a daily basis, nor did I attach importance to it.

    With the accumulation of experience and the desire to move forward, I noticed this much more.

    Differences in attitudes and style became clear to me, and sometimes even disturbing.

  • Share with us some tips for women in the beginning.

    Invest in each of your tasks, and a little more in tasks that are not necessarily defined as "yours".

    This way you can increase your contribution and influence, and in addition it will help your manager learn what challenges you, and how you should help guide you.

    Do not be afraid to express your opinion.

    Principals and principals are interested in hearing opinions, because it indicates caring and a desire to improve.

  • What is the most significant thing that your role in society benefits you in your personal life?

    The ability to prioritize quickly - what is important, what is urgent, what I do not have to do, and what I need help with.

  • What is the message you can convey to women to become programmers in high-tech companies?

    Be honest with your manager.

    If this is difficult, do not assume that I will give you the problem.

    If not challenging enough therefore, do not assume that there are no more options.

    If a particular domain winks at you, do not assume that everyone is aware of it.

    If you are able to speak openly, you can help yourself to evolve and move forward.

Moran Tsvetani Besson, VP R&D at Natural Intelligence

Moran Tsvetani Besson (Photo: Natural Intelligence)

Natural Intelligence is a technology company that specializes in comparison sites that help millions of consumers make informed decisions in a short amount of time.

Natural Intelligence scans the network for "Best of" lists in a variety of areas and is assisted by a team of internal and external experts, scanning the network for brand mentions, and examining over time how consumers respond to brands to produce the ultimate and most objective list in each area.

  • Company seniority: 5.5 years

  • Previous positions: I started at Natural Intelligence as the head of a development team and progressed after a year and a half to the position of r & d director, where my responsibilities expanded over time and I managed open groups and an operation of 60 people in Israel and abroad.

    Today I am responsible for the entire field of the web in the company as VP R&D.

  • I started my management career at Conduit, where I managed a development team, which was responsible for the Bend systems, their development in Scale, and the production environment of the various products.

    Before that, I had been developing for many years in various companies like: SAP, Playtech, 888, Fiverr.

  • Education and military service: I am a graduate of a programming course from the Ministry of Defense, I did my military service as a software developer, and a bachelor's degree in bioinformatics, from Tel Aviv University.

  • Marital status: Married to Lennon, who is also a technology entrepreneur.

    We live in Ramat Gan.

  • How did you become a programmer?

    As a teenage girl, I really wanted to build software that could help me with all sorts of daily chores.

    This field intrigued me, the ability to build something on my own that would help me on a daily basis.

    In high school the choice of computer major was natural for me, I discovered that I really love the profession and that I am also good at it.

  • Why did you choose this particular profession?

    Problem solving has always been challenging and intriguing to me, and the ability to solve problems through technology and systems development fascinated me, even when I was in high school.

    This is what keeps me in the field even today, the opportunities and challenges are constantly changing and growing, and at the same time our ability to produce meaning.

  • Did you feel like you were entering a men's industry?

    Looking back, no doubt, along the way, most of the people around me were men.

    Already in high school most of the students who studied with me in the technology major were men and throughout my career most of the staff, principals and key people were men.

    The truth is that at the time I did not pay attention to it, it did not occupy me, I did not feel it was interfering with or affecting my opportunities.

    Over the years, throughout my career, I have also had very strong women by my side, principals who set an example for me, as well as the men I learned from.

    And in recent years this field is undergoing change and more and more women are being seen in various technological positions, also in senior positions.

  • Share with us some tips for women in the beginning: Dream big, with the right job you can achieve everything.

    Where you are good and having fun, where you will invest, step by step you will create successes and move forward.

    You will always be around people who are better then, with experience in the field and you will learn from them, you will see them as your opportunity to learn and develop, they are the people who can take you to the next step in your career.

    Another thing, no less important, is not to stop learning, it is an area that is constantly evolving and changing so one should be updated, interested and read a lot of blogs, listen to podcasts and follow blogs of leading companies.

  • What is the most significant thing that your role in society benefits you in your personal life?

    One of the significant things I have learned throughout my career, is proper time management and utilization.

    This is relevant in any job role, both as a developer and all the more so as a manager.

    When I started to apply the practices in my personal life as well, I was able to do a lot more and promote a lot of things combined with the intensive work.

  • What is the message you can convey to women to become programmers in high-tech companies?

    In the first steps in finding your first job, it is important that you know how the processes work, what companies are looking for and arrive ready.

    When applying for a vacancy, you should also show a portfolio, emphasize what you bring both in terms of professional abilities and on a personal level, highlight your past successes (even if not related to the software field), the enthusiasm and curiosity you have to enter the field and learn new things.

    Today there are a number of groups on Facebook and LinkedIn that support and help with job search, go there and strengthen your networking.

    These are usually groups of women in the field, who can get to know and consult on different fields, and even connect people to companies, accompany and assist in the job search process.

    This is gold for anyone who wants to join a high-tech programmer.

    I also volunteer in such groups, accompany preparation for interviews, do mentoring and career guidance and I will be happy to help anyone who is interested.

Doron Porat, Head of the Data Platform Engineering Team at Yotpo

Doron Porat (Photo: Yachz)

Yotpo has developed an innovative marketing platform designed for eCommerce and built on the content of surfers and consumers.

The platform is designed to give brands the ability to stand out in the market and keep their customers in the competitive e-commerce world and includes all the marketing solutions needed for brands under one roof - Reviews, Loyalty, SMS Marketing and more.

In order to provide brands with the best support, strategy and options, Yotpo will partner with more than 500 agencies, platforms (Shopify, Magento WooCommerce), and prominent technologies (Facebook, Google, Instagram) behind the operation of online stores.

Yotpo currently serves more than 30,000 customers representing the best online brands, from IKEA, Patagonia, Steve Madden Heli Hansen - and many others around the world.

Yotpo is a Forbes Cloud 100 company and the company employs over 500 employees in Tel Aviv (Development Center), Yokneam, New York, London and Sofia.

  • Seniority in the company: a little over four years

  • Previous positions: I came to Yotpo as team leader

  • Education and military service: Industrial engineering and management in Ben-Gurion, A.M. course is published in 8200.

  • Marital Status: Married plus two cuties

  • How did you become a programmer?

    I have been in the data field for ten years, I started in the BI worlds but over the years I have done beyond the world of software development because I realized the crazy potential and wealth of technologies that will open up to me with such a step.

  • Why did you choose this particular profession?

    Because there is nothing interesting about it :) The more correct question is why to choose it every day anew - I guess it's because it's an area where it is impossible to reach saturation.

    You are constantly learning new things, facing challenges, losing a little, winning a lot.

    It is exciting.

  • Did you feel like you were entering a men's industry?

    Yes, even though our development team has two team leaders and almost fifty percent keys.

    Still when I sit in a yeshiva where all the participants are women I get excited.

  • Share with us some tips for women in the beginning.

    For those of you who are in the process of starting a family - pregnancy should not hold back your career, do not refuse interesting opportunities just because you are afraid of the unknown future.

    If there is a partner in the picture, you will find a way together to allow self-fulfillment at work and not at the expense of the children.

  • What is the most significant thing that your role in society benefits you in your personal life?

    My personal development goes hand in hand with the professional development from my first day in Yotpo, it is hard for me at all to explain how much I feel I have grown since I joined the company, there are a lot of smart and good people around me who inspire me.

    Besides you knew a lot of my best friends today at work.

  • What is the message you can convey to women to become programmers in high-tech companies?

    First of all, the high-tech industry is thirsty for women, just come on!

    And do not be afraid to submit a resume to jobs for which you are not 100% suitable.

    Diversity produces not only a more pleasant and creative work environment, but also quality and smarter products.

Reut Kaplan, full stack developer at Fieldin

Reut Kaplan (Photo: Yachz)

Fieldain is a global start-up company engaged in smart agriculture (AgTech), which has developed an innovative IoT platform that helps farmers streamline farm work processes (spraying, harvesting, other operations), by receiving real-time data and analyzing it.

Fieldain is an established start-up that has existed for over 7 years with hundreds of paying customers and a well-known product that operates in 3 major locations around the world, Israel (Yokneam), the United States (the majority in California, the plantation capital), and Australia with huge customers. Located in Israel and the United States is the company's strategic center and is also home to its founders. Fieldin's goal is to make the world of agriculture simpler, more efficient, healthier and more environmentally friendly.

The company develops a product that does good!

(Do Good) by promoting the field of agriculture, helping farmers in their work, and reducing harm to the environment (less spraying, saving resources, higher quality crops and more).

The platform developed by Fildain helps to achieve a better result for the farmer, the environment and the consumer.

  • Seniority in the company: I have been working in the fieldin company for two years, I am currently on maternity leave.

  • Previous positions: I was a developer at ms3, which is responsible for quality control at the Flextronics factory, and then I worked as a developer at a panda company that trades in forex and binary.

  • Education and Military Service: I have a B.Sc. degree in Software Engineering from ORT Braude College.

    In the army I served as an observer and then as a commander.

  • Marital status: Married to Tomer and mother to Guy, 4.5 years old, Roni, 2.5 years old, and Idan, six months old.

  • How did you become a programmer?

    Already in high school I chose the computer major and was very attracted to the field.

    I felt it challenged me and was interesting.

    After the military I was debating between several areas and in the end I went for software engineering.

  • Why did you choose this particular profession?

    Mostly because of the challenge and the interest.

    I saw that this was an area that had many opportunities to develop and it was important for me to work in a profession that would interest me and satisfy me.

  • Did you feel like you were entering a men's industry?

    Yes, already in high school the vast majority of students in the field of computers were boys and so on and on all the way, in Braude we were a few single women in the Faculty of Software Engineering.

    At Flextronics the situation was relatively balanced and at Panda I was the only woman on the team.

    Today at Fildain I am the only woman on the Web team, but we have more talented women on the various R&D teams, including the head of the Mobile team.

    I feel that Paladin allows me to progress and develop regardless of being a woman.

    The company is currently in the recruitment stages and I would be very happy if more women join us.

  • Share with us some tips for women in the beginning.

    I think women should not be afraid to enter such a field.

    Knowing that anything is possible and all the doors are open.

    Be confident and not think they are less good because they are women but the opposite.

    To come with the attitude that being a woman is your advantage and knowing that you are worth it.

  • What is the most significant thing that your role in society benefits you in your personal life?

    The role has given me a lot of interest and challenge I am satisfied with what I do and it is important for my personal development.

    In addition, I was relatively able to combine work with raising children and balancing work with the home, which was very important to me.

    I think that the Corona period in particular managed to balance work and family time more, since we are currently working from home.

    Of course the job also gives me financial security.

  • What is the message you can convey to women to become programmers in high-tech companies?

    Come with confidence, know you are worth it, do not be afraid to enter a masculine world and believe in yourself.

    It is also important to reach a good company that gives equal opportunities to both sexes.

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Source: walla

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