The "hard seltzers", the uncertain El Dorado for drink manufacturers in France

A sparkling water flavored with the taste of acai cherry, tropical mango or lime .... alcoholic.

This is what lovers of new experiences will be able to discover by April on the shelves of supermarkets with Topo Chico.

This is the sunny name of the new drink launched by Coca-Cola, more accustomed to the launches of sodas, water or fruit drinks than alcoholic beverages.

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This novelty is important for two reasons: it marks the unexpected arrival of the American giant in France in the alcohol department, and the real first steps in our borders of a drink (almost) unknown to our taste buds, which is all the rage in the United States. for three years.

Called "hard seltzers", these mixtures of sparkling water, fruit aromas and a weak alcohol base obtained by fermentation, were until then ultra-confidential in France.

Apart from a handful of small players who arrived last summer (Sparking Walter, Fefe, Opéan, Natz, or more recently Snowmelt….), Coca-Cola

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