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The Israeli of 2020: Professionals in the economy choose their woman of the year in Israel - Walla! Business

2021-03-07T22:13:36.563Z


It was a difficult and revolutionary year, but a number of women who pulled in the direction of change also stood out. MK Meirav Cohen to the founder of the Center for Rape Victims, workers in the economy choose the woman who created change from within


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The Israeli of 2020: Economists in the economy choose their wife of the year in Israel

It was a difficult and revolutionary year, but a number of women who pulled in the direction of change also stood out.

MK Meirav Cohen to the founder of the Center for Rape Victims, workers in the economy choose the woman who created change from within

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Monday, 08 March 2021, 00:00

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Adv. Dalit Yaniv Messer, an expert in family law and mediation

Adv. Dalit Yaniv Messer (Photo: Yachz)

In the shadow of a crisis on a global scale, and despite its existence, it has been a difficult and important year for women in Israel, during which several unprecedented decisions led by politicians and women in the country have stood out.

Their activities inspire us all, and demand our attention.



Unfortunately, violence against women is one of the faces of the corona crisis in Israel.

From the beginning of the crisis until now, there has been a significant increase in the number of indictments filed for domestic violence compared to the same period last year.

During the year, 25 women were murdered, an unimaginable number.

However, domestic violence has many faces.

Against physical, verbal and mental violence the law for the prevention of domestic violence is enacted which protects the victims.

However, another and no less serious way is economic violence.

Although it is violence that the neighbors do not hear and can not come to the victim's aid, even though it does not leave scars on the body, it is severe violence for all intents and purposes, which is often accompanied by verbal and physical violence, and certainly leads to them.



I chose to refer to the bill for the prevention of economic violence in the family, which MK Meirav Cohen put on the Knesset table last summer, which aims to eradicate the phenomenon of economic violence between spouses and family members, to protect the dignity and economic autonomy of a person and to promote gender equality. The bill was rejected out loud, when among the many embarrassing arguments made by elected officials who thought it was a law that should be buried in a grave burial, there were claims that the law would increase tension within the family unit, spouses would use it unnecessarily and the law would lead to family dissolution. It is that Israeli society does not recognize the victim of economic violence as a victim worthy of protection under the auspices of the law.We hope that after the election and in the social climate in which violence has become daily, the proposal will become a binding law so that we see a change not only in perception but in reality.

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Einat Hollander Honigsburg, Marketing Communications Manager at BSH, Importer of Bush, Siemens and Constructa

Einat Hollander Honigsburg (Photo: Yachz)

In May 2020, at the age of 36, Meirav Cohen was appointed Minister of Social Equality.

This made her the youngest minister in the government.

Four days after taking office, her third son was born.

Later, in October 2020, the government approved Meirav Cohen's proposal that about 50% of the civil service's senior staff would be staffed by women.

In recent years we have witnessed a positive change in the strengthening of the status of women, in the integration of women in key positions in politics, economics and business, with an emphasis on young mothers.

This is another stage in women's struggle for gender equality.

If in the past we have seen career women in significant positions - most often, it was probably women who chose a career over family or mature women at the stage when they finished the job of raising children.

As a young mother to a two-and-a-half-year-old girl, and as a woman who is diligent in career development and self-fulfillment, I want to thank all the women who serve as my role models for inspiration and mirrors that no longer have to choose between career and family.

Along with precedents, you will also create a more enabling and friendly environment for young mothers.

Environment allows more for me.

Joanna Landau, CEO and Founder of Vibe Israel

Joanna Landau (Photo: Ronny Pearl)

What do the Israeli Gal Gadot have in common with Jessinda Arden, the Prime Minister of New Zealand?

Both are women who tell the story of their country in the world in an inspiring way.



Pictures of Arden breastfeeding her baby in the parliamentary plenum scorched the net, and the sensitivity and warmth she displayed while making decisions that restricted the freedom of her country’s citizens were mainly attributed to the fact that she is a woman.

Thanks to who she is and her feminine values, the whole world has learned to recognize, appreciate and get excited about faraway New Zealand.



Israel's story is also told mainly by its politicians and official representatives, but the vast majority of them are men.

As a result, our country is perceived by many as militaristic and forceful.

Only when people actually visit Israel, people's opinions change, as they get to know us - the Israelis - and enjoy the views of our country and its unique atmosphere.

But how can Israel expand the lens through which we look at the world if global tourism is not expected to recover for at least another two years?

This is where Gal Gadot enters the picture.

Gadot undoubtedly represents Israel in the world in an inspiring way: from authentic interviews with Jimmy Fallon, to Instagram photos from visits to Israel, we have no better ambassador today than her.

Through Gal Gadot, who is not ashamed to say that she is Israeli - on the contrary!

Dictionaries around the world are getting to know Israel and we all benefit from it.



Gal Gadot is not alone - she is joined by leading Israeli businesswomen, actresses and athletes, artists and scientists and even women like Shiri Königsberg, the teacher who complained about studying during the Corona period in a viral video that caught the attention of mothers around the world.

On the occasion of Women's Day in 2021, I invite Israeli women who are active in the global space, to recognize their power to influence Israel's story and to take an active part in branding Israel in the world.

Hagit Elias, CEO of Momentum, the engine of growth for the automotive professions in Israel

Hagit Elias (Photo: Ezra Raphael)

Three years ago I was invited by the Ministry of Labor, Welfare and Social Services to take part in an important panel dealing with the integration of women in vocational training and the labor market in occupations perceived as male.

The conference opens with a slide show that clearly shows how the current policy allows for employment differentiation.

From the list of professions, 'male' professions were painted blue and 'female' professions pink, such as nail building or assistants.

I thought to myself aloud, if we were to mix the list and market all professions to the whole population, without gender segregation through employment guidance bodies, would women choose those professions or perhaps enter further considerations.



In September 2017, a report was submitted to the Ministry of Labor on the promotion of women in vocational training in occupations perceived as "male", by Dalit Stauber. The report reviewed the trainings in 2011-2016 according to which there is no representation for women in the Ministry of Labor's training courses for perceived occupations. Masculine. "The report also states that the reality on the ground is far from the goals of gender and employment equality, which the State of Israel has engraved on its banner.



The proportion of Jewish women employed in Israel is 10% lower than men, and that the average wage per employee post on January 21 was 10,428, while women earn 68.4% of a man's wage.

The automotive industry currently employs between 3,500-4,000 women in all occupations, their employment rate is 12.5%, this rate indicates that there has been no change trend over the years and mainly because the labor market structure has not changed, and there are no employment equality goals in various fields and occupations.



An analysis of the automotive industry raises the need to expand the sources of recruitment for positions in demand and improve growth, and one of the responses to the issue is to expand the representation of women in the male industry.

We recently conducted a demand survey at Momentum, an employer partnership of the automotive industry, and examined, among other things, the employment rate of women around occupations on the work floor.

We found a high percentage of women filling positions at the high level of the profession, they express professional abilities and strive to advance in the professional hierarchy.

This year, too, Momentum will lead an information campaign that presents employment and development opportunities in the industry, focusing on the integration of women in the industry.

We are investing a lot of effort in expanding the representation and gender diversity in the study and training tracks, and in harnessing employers to employ more women in the various positions.

Yael Benvenisti, CEO of the VENTURES Investment Fund of Mediterranean Towers

Yael Benvenisti (Photo: Yossi Weiner)

One of the women who is especially inspiring to me these days of socio-economic coping with the corona plague is Prof. Ariela Lebenstein.

This year, Prof. Lebenstein was chosen as the winner of the Israel Prize in the field of social work research and criminology and is considered one of the first researchers in the country to identify and discuss the challenges facing society due to the aging population.

Personally, not only did I have the honor of being a student of Prof. Lebenstein at the University of Haifa, but my research topic in my doctoral dissertation was also born out of one of her lectures.

The events of the past year have flooded the challenges of aging in general and strengthened my understanding that my field of practice - advancing, developing and investing in the following technologies to improve and preserve the quality of life of seniors is important and required.

In the past year I have initiated a training document for the general public with 10 recommendations for Corona days, I am a member of government forums discussing the implementation of technologies to promote the quality of life of the elderly, I set up a project to present ready-to-market marketing technologies in the international arena.

Entrepreneurship to improve and preserve the quality of life of seniors has accompanied my professional life for many years and any such recognition, conference, committee or discussion that discusses related aspects strengthens me to continue to work to advance the issue.

Michal S.

Zadok, Director General of the Center for Citizen Empowerment

Michal S.

Zadok (Photo: Israel S. Zadok)

Every body hurts the song says, it hurts us all.

Few turn their private pain into a public struggle for the common good so that a change is created in the world that will be for the better, even if their pain will never pass away.

Anat Daigi is my inspiration because she is just such a woman.

After losing her nine-month-old son, David, in a daycare center without standards and without supervision she has spent the last four years in a daily worry that no mother will have to ache for her pain.

She did not seek to punish the nap caregiver while her son took his last breaths, but instead worked hard to ensure that the early childhood field in Israel would have minimum standards and threshold requirements after many years of criminal neglect.



In the past year, Anat's struggle managed to reach an important peak when the regulations for the supervision of early childhood dormitories were amended.

The same regulations that if they had existed and been enforced four years earlier would have guaranteed the amount of caregivers in David's home, their training and living conditions there, and perhaps prevented the terrible disaster that befell Anat.



Unfortunately early childhood care, that delicate period in which many studies have already shown that our children's greatest mental development is taking place, is still at the bottom of the priorities and the responses given to it are very limited and limited.

Moreover, the responsibility for it lies in the hands of a kind of department called the "Labor Arm" which is transferred from an election campaign between the Ministry of Economy and the Ministry of Welfare and is not part of the Israeli education system and therefore does not meet any developmental pedagogical standard.

Hila Barkan, Vice President of External Relations at Kinneret Academic College

Hila Barkan (Photo: Erez Beat)

When you think of inspiring women, especially this year, an impressive procession of Israeli and international leaders emerges.

The heads of countries of the world who have managed to manage the corona crisis and not run in it, the women of Israeli politics, regardless of their party affiliation, who are making nights for our well-being, women of science and academia are breaking ground that the thinker's mind is changing our daily lives.



But this time I choose to get down from the atmosphere layer to the ground and dedicate my words to my friends and me, ordinary women, in everyday life, nothing special, nothing heroic, but maybe here lies all the magic?



And when everything you know is replaced by the crowning of a virus, you discover all sorts of interesting things about yourself - all the paradigms disappear, you realize that your frustration has new thresholds, you meet sudden tears in the middle of preparing breakfast, you are sometimes confused as a child A place for air, you burn.

But as befits the phoenix we are, rising from the dust, rising, rediscovering ourselves in colorful feathers, we will move on.

Not only because we have to but also because we want to.



This year we have learned to trust more the social ripples around us, the home, the community, the friends.

We made a list of things that will never be forgotten like telling the little girl's teacher that we love her endlessly, we prayed, each to her own god, we ate, we breathed and soon we were already spreading our wings to take off.



So, my sisters to fate and family status, the next time you walk in front of the mirror (likely with hands full of belongings on the way to their place), take a look at the lady staring at you in her reflection and give her a smile.



she deserves it.



Check.

Roni Aviri, VP of Resource Development at the organization Let

(Photo: Yakir Amos)

For years I have followed and been inspired by careerist, senior, influential, powerful women.

But lately I'm going back to the sources.

To the generation of founding women.

Breakthrough feminists (even before the word "feminist" was a prevalent word), with tremendous power, even in the face of difficulty and loss (even before the term "feminine power" was a term common in every girl's mouth, and it's good that way).



No need to look far.

My grandmother, Tanya Goose and my partner's grandmother, Esther Guetta, each in her own way was a woman, a leader, a feminist and a pioneer who did for me the unbelievable - establishing, creating, caring, leading, driving and saving lives.

My partner tells of his grandmother who never allowed anything to enter her home.

I try to learn from them the appreciation of gratitude and the feeling of abundance in the face of the scarcity and loss that was many times their lot.



And of course not only in the founding generation there were impressive and inspiring women - Merav Michaeli is in my eyes one of these in our generation.

Not in the political sense.

I am not a person with clear political views but I am a woman who has chosen to build her career in meaningful social action and as such, I hope we will have many public representatives (and in the spirit of Merav - representatives and public representatives) who work with such passion, courage and consistency in acute social issues for women, .

Meital Amitai, CEO of the Association of Cities for the Environment, Ashkelon District

Meital Amitai (Photo: Natalie Cohen Tzadok)

I was raised and raised in a home where my father and mother had different responsibilities, but everything was done out of respect, mutual help and full equality.

These values ​​accompany me in my professional and personal life and I work to instill them in my three daughters in verbal messages as well, and more importantly in personal example.

Equality is an enabling condition, but it is not a guarantee of success.

Every person, regardless of their gender, should set goals and objectives to chart the path and act consistently, with determination and professionalism, in order to achieve them.



Regarding the status of women in the country - the issue consists of many different layers, and there is definitely something more to improve.

Even before the establishment of the state, women were full partners in the struggle for the establishment of the land, the Hebrew labor and the preservation of the settlement and fought shoulder to shoulder with their male friends.

In the State of Israel, Golda Meir, a woman, served as prime minister much to Japanese Europe and other Western countries, but at the same time, possessive, condescending and disrespectful behaviors towards the female sex were common.



An issue that is now up for public discussion and requires rooted, deep and thorough treatment is the inconceivable ease of violence against women.

I expect the state through the various authorities to act in a determined, clear and impatient manner, in order to uproot this phenomenon.

Women's lives cannot be no man's land.



The woman who inspires me is Amit Dolev, my niece, who was diagnosed with cancer at the beginning of her military service.

With optimism and a belief that everything has a reason, as a young woman she faced the health and mental challenges involved in a way that was respectful and admirable.

Amit continued to express the joy of life and the many talents she is blessed with, set herself a challenging goal, competed and was accepted to study medicine.

For her, the path she went through, qualified and directed her to medical school, in order to enable her to express the insights she acquired and through them to help and treat other people.

In her words "a man must bless evil just as he blesses good."

She is the biggest inspiration and heroine for me, and I wish her with all my heart that she will continue to succeed and spread light around her.

Michal Zimler.

VP of Customer Success and a member of management at Microsoft Israel

Michal Zimler (Photo: Liel Bitton)

Unfortunately, too many women still face the violence that is directed against them every day, hour by hour.

Violence has many faces and it takes shape in a variety of ways, all of which alike, turn the lives of those women into a terrorist campaign that in tragic cases also ends in murder.

The cases that make headlines are usually cases of physical violence, but bullying against women is not only reflected in this aspect.

Economic violence does not leave bruises, does not leave knife marks, but also hurts and castrates, and mostly it continues and leaves its mark on the daily lives of these women who are subject to male coercion and control.



Economic violence has many nuances - from the man's complete control over family assets and finances, to the prevention of going out to work and earning independently.

Economic violence does not belong to a particular sector, education or class.

It is the result of a domineering and forceful personality.

The Corona period on economic tensions exacerbates the phenomenon of economic violence, most of us are not exposed to its dimensions but it is there, and reduces the mental strength and independence of many women who are already facing a difficult period, and when 70% of those fired are women.



MK Merav Cohen succeeded in passing a bill in the Ministerial Committee that would also prevent this type of violence, but it has not yet been passed and approved in the Knesset. Violence is violence and the state must also prevent this type of violence, and it is the personal responsibility of each of us to identify these cases. Experts on the subject, just as we are required in cases of fear of physical harm.

Adi Gal, Head Of People, Snara Ventures - an investment fund in the field of health technologies held jointly by Teva and Philips

Adi Gal (Photo: Jordan Marcus Klein)

When women are placed in senior positions and manage to convey messages in a clear, complex and not one-dimensional way, it has a strong, encouraging and promoting effect.

At Sanara Ventures, where I work as a human resources manager, and invest in the development of medical start-ups, I see great value in the field of health and great importance in continuing the development in the medical field and placing it at a high priority in Israeli society.

Therefore, female inspiration to me is those women who bring a unique voice to the forefront of the stage, and allow the public discourse to sound balanced, focused and with a complex vision of a diverse reality.



Prof. Galia Rahav brings an important statement from a professional woman, an expert in her field, who manages to understand the complexity of the situation, manages to see both sides, both the dangers in Corona and the importance of routine life.

In an age where communication is very critical and has a far-reaching impact on public behavior, a woman like her has value, combining non-extreme, non-quarreling and dismissive medical expertise that can also say at the same time that she does not know everything and there are other things to wait and learn.

She also encourages people and the environment to be conservative and careful and yet understands that there is value in continued functioning and a normative life.

Tami Bernstein - Head of the Department of Screen Arts, Academy of Art and Design, Bezalel and Director of the "AniNation" Festival

Tami Bernstein (Photo: Tommy Harpaz)

My choice is Or-Lee Barlev, a social activist and independent journalist who leads the news coverage of protest events in Balfour.

While there is a discourse about the small number of women in the news studios, both as journalists and reporters and as interviewees, there is a revolution in news coverage outside the institutionalized studio.

Or-Lee Barlev has been working as a freelance journalist for many years.

During the Balfour protests it broadcasts from the field in all demonstrations directly to social networks and brings the voices and happenings to hundreds of thousands of viewers for many hours of live, unedited broadcast.

It is a press free from institutional pressures, which enjoys broad support out of the public desire to obtain authentic information.

In an age where on the one hand we are presented with endless "data" and information and on the other hand, these are biased and exploited for many manipulations - the value of live broadcast, unedited, risk-taking and "soiling" his hands in field work, feels unusual.

The current protest is a war across the country.

In this respect, Or-Li Barlev is a war reporter.

The fact that it does its work with the support of crowd funding testifies to the public's desire for this type of media channel and presents a new model that we have never seen before.

This model, which appears on other independent, exciting, feminist news sites, in the voices of women we have never heard before - fills me with hope that in the future we will hear more voices and stories from other women. "

Avital Baram, director and founder of the "Couples Engagement" association that helps couples with thinning

Avital and her partner Rabbi Ami Baram (Photo: Double Engagement Association)

This year, along with a host of corona challenges, the divisive discourse between the secular and ultra-Orthodox sectors has only gotten worse.

Between a demonstration and a gathering, between one post and another, everyone seems to be right and everyone is guilty.

The woman who, in my opinion, managed to contribute to an enabling and inclusive discourse even in this complex period is the media woman Sivan Rahav Meir.

That in every interpretation an interview and column made us all think a little differently and above all showed us that it is possible and necessary to have an inclusive dialogue between the sectors, one that allows for a more complex understanding of reality.

That life is not black and white literally.



We at the Association help couples who are in a crisis due to religious gaps, to bridge and live together despite the gap and connect the ends of the house, to build a house together that contains both ends.

This year we have seen how much the discourse has affected the converts and the questioners within the marital and family system as well.

When the public discourse does not contain, for the person undergoing this personal process it becomes a double war - both within himself and with the environment.



We were privileged to have Sivan’s participation in couple engagement seminars and saw the inspiration and necessary hope she gives to this reality.

Michal Barkai Brody, international lecturer, educator and serial entrepreneur for the advancement of female leadership.

Founder of Alma Preparatory School for Female Leadership, the Sisterhood Network and many other initiatives

Michal Barkai Brody (Photo: Ricky Rahman)

My wife of the year is Tal Ohana, Mayor of Yeruham.

The woman who runs her town like a mother who runs a large family, full of shades and colors.

Tal is a young, Mizrahi woman who grew up on the periphery of the State of Israel.

So many barriers, and one rare woman who serves as a beacon for every girl and woman in Israel.

For years she has devoted her wisdom, soul and heart to turning her home in the desert into a source of power and inspiration for the entire State of Israel.

One of the sentences in light of which I live is: "you can not be what you can not see" ".

Tal Ohana lets every girl and woman, at any point on the map, know that she can be really big.

I congratulate her from the bottom of my heart that she will soon be the mother of her own child, and congratulate us that one day she will be the mother of the entire State of Israel.

Noa Maiman, director and creator of a toolkit for forced recovery

Noa Maiman (Photo: Avital Peleg)

My wife of the year is Marwa Zohar, a rape survivor herself, who a few years ago established a rape survival clinic that is the first of its kind in the world.

This year, a challenging and tragic year in many ways, the meaning of AMN - female medicinal soil is even more significant. They say and not just - the women who live there would be dead if AMN did not exist.

In a reformed country the Armed Forces should have received the support and funding of the administration but here it has to fight for its oxygen every year anew. This is a home, a community where they can start rebuilding their lives with security, protection and support. Armed Forces is the kind of place that must exist.

In Israel and elsewhere.

This place is is the definition of life saving.

And I need us to allow this healing space to continue to exist.



I met Sage after hearing about the "Rape Recovery Toolkit" series that deals with dealing with the sexual assault I created. She told me how significant an appreciation was in her coping process. This is my chance to tell her how much. The existence of AMN is significant for all of us - knowing that there is a sheltered home that we can access is significant not only for the women who are there.

It is significant because it tells all of us that we deserve support.

That we deserve a comprehensive answer.

And that we are no longer alone with the injury.

Prof. Mimi Eisenstadt, President of the Open University

Prof. Mimi Eisenstadt (Photo: Tomer Jacobson)

In the last year, since the outbreak of the Corona virus crisis, Prof. Galia Rahav has become a familiar figure in every home.

Rahav accompanied the first patients to arrive from the "Diamond Princess" ship and was the one who established the first corona ward in Sheba.

Beyond the fact that this is a woman who led the war on the virus on July 24, she was careful about outreach activities in the media, she was able to understand that this was a war that was mainly conscious.



It was a year in which the Israeli public was closer to television than ever, countless professional panels, situation assessments, experts who lowered and raised the level of anxiety according to the data.

Therefore, precisely in the routine routine of "War Mode" broadcasts, Prof. Rahav's appearance alongside those male figures proved to all of us and especially to the young viewers that women can and should be an integral part of leading and resolving a crisis, every crisis small or large.



In a time of uncertainty, Prof. Galia Rahav was one of the only figures who remained steadfast in the face of the pressure of political, economic and public criticism, and was not afraid to speak out in a clear voice, even when it was contrary to many.



As the only president among the universities in the country, I see great importance in breaking those "transparent conventions" that we have become accustomed to living by in order to advance into a future where there will be more women in key positions, decision-making positions, media and academia.

Although the change has already begun, an example of this is the Open University where over 45% of women are on the more senior academic staff.

The university's management is chaired by a president, president, CEO and dean. Women are in senior management positions in the high-tech industry, the world of finance and more. Younger people decide to study for degrees that will allow them to join Best Up Nation in the future. High school academy "within the Open University, for example. So we have progressed, but we still have a long way to go, so women like Prof. Galia Rahav are a significant part of this historical process.

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Source: walla

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