03/08/2021 8:25 AM
Clarín.com
Economy
Updated 03/08/2021 8:27 AM
In
just three days
, Banco Nación financed the purchase of more than
15 thousand cell
phones in
18 interest-free installments.
With an average ticket of $ 40,000, cell phone sales with the bank's Nativa cards exceeded $ 600 million.
After having financed the purchase of notebooks during the month of February, the entity had launched a promotion for the sale of cell phones that
lasted from March 2 until last Friday
.
The campaign originally ended on Thursday, but due to the
high demand
at the bank they decided to extend it one more day.
There were
40 models available
, with prices ranging from $ 6,499 to $ 176,999.
As detailed in the Nation, the
Samsung
brand equipment
was
the most chosen
s.
At the same time, they detailed that the stores that led sales were Megatone, Electro MP, Deventas and Grupo Núcleo.
However, all operations were channeled through the
BNA Store,
the ecommerce platform that the entity presented during 2020.
The entity plans to launch another two campaigns for interest-free purchases in the remainder of March.
One will be for the purchase of items related to personal care and the other for the purchase of work tools.
In this last campaign, the interest-free installments will become 24.
"These are products that
are
currently
available in TiendaBNA
but that will have three special days for purchases with fixed installments without interest," they explained from the BNA.
The results of this promotion are added to the sale of notebooks and tablets in 24 fixed installments and without interest that was in force from February 5 to 8, with which more than 7 thousand units were sold for more than $ 522 million and a average ticket of $ 70,000.
As part of its commercial strategy, until the end of March Banco Nación offers up to 3 interest-free payments on the purchase of all the store's products with Nativa cards.
According to the entity, among the most demanded items were computers and cell phones, with sales of more than $ 35 million since the beginning of the promotion.
YN
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