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What is the 'pink tax' and how it hits in the pocket of women

2021-03-08T12:50:17.620Z

The prices paid by women on the same products in the men's version are more expensive. Added to this is the wage gap between both genders.



03/08/2021 9:42 AM

  • Clarín.com

  • Economy

Updated 03/08/2021 9:42 AM

The

"pink tax"

is an implicit extra in which women tend to pay more than men for products with similar or even the same characteristics.

And currently,

that difference represents 10.8% in Argentine businesses.

The concept of "pink tax"

was launched in 1992 by the New York Directorate of Consumer Affairs,

with the purpose of raising awareness among citizens of the unjustified difference in the prices of various products to the detriment of women.

It is another face of gender inequality.

What does it consist of?

In Argentina,

women can pay between 15 and 20%

more than men for similar products, according to 2020 data from the Feminist Economy.

That is, a difference in money for a product that has the same functionality, only that it is aimed at women.

The difference is nothing more than the pink color or the shape of the product.

How does this affect women?

To this inequality must be added the salary difference, since the income in Argentina by women is lower than that of men by 27%.

In that sense, it is easily verifiable that toys and perfumes traditionally intended for women tend to be more expensive than those offered to men.

Just as there are articles that are repeated for one or another genre in which women have the upper hand: for example,

a disposable female razor is worth more than a male one,

when the only thing that differentiates them is color and aesthetics.

For the celebration of International Women's Day on March 8, the consulting firm Focus Market released a comparative study of the prices of various items, in which it found that in 2021 the prices paid by women

are an average of 10, 8% more expensive.

In any case, this gap is the smallest in the last four years, although the difference is minimal to consider it a trend:

13.7% in 2018, 11.3% in 2019 and 12.3% in 2020.

Likewise, Focus Market pointed out some examples after a survey in different stores in Argentina: a colony for girls of 80 milliliters has a price of $ 386.54, but for boys it drops to $ 347.77, with a difference of 11.15%, while a razor for women costs $ 73.50 and for men $ 66.20.

In other words, the female version (exactly the same, beyond the color) is worth 11.03% more.

In some cases, the

"pink tax" is given in a more misleading way,

as in the

"eau de toilette"

which in both cases costs $ 2,210, but in the male version the container is 100 milliliters and in the female version it is 80 Consequently, the difference to the detriment of women is 25%.

Statistics of the wage gap and composition of the labor market according to gender.

Wage gap

The structural gaps of women with respect to men in issues such as job placement, distribution of domestic and care tasks, income levels or access to hierarchical positions continue to be very high in Argentina.

From the National Institute of Statistics and Censuses (Indec), they released a report in commemoration of Women's Day, which

reveals the numbers of gender inequality in the country.

According to official data,

for every $ 100 a man earns on average, a woman earns only $ 79

;

and between the core ages of 30 and 64, while eight out of ten men participate in the labor market, only five out of ten women do so.


Participation in the labor market according to age.

Indec data

In its report, the Indec recognized that currently "structural gaps continue to exist with respect to men, and among women themselves, on issues such as job placement, distribution of domestic and care tasks, income levels or access to hierarchical positions."

Regarding labor force participation, the differences occur according to the stage of the life cycle through which people pass.

In the middle ages (30-64 years), while eight out of ten men participate in the labor market, only five out of ten women do so.

In the age ranges 14 to 19, the proportion is four and three out of ten, respectively.

It is also clear from the report that 

women are more exposed to situations of unemployment and underemployment.

While the unemployment rate for women is 13.1% and the underemployment rate is 14.2%, they affect 10.6% and 12.8% of the values, respectively.

Only the data on labor informality shows similar values ​​between both genders: with 29.2% for women and 28.3% for men.

It is a variable with high incidence in both cases.

Areas with greater employability: women are mainly inserted in sectors related

to care

.

Domestic service is the branch of occupation with the highest rate of feminization in Argentina.

In the health and social services sector, seven out of ten employed persons are women.

In health, for every

$ 100 a man earns on average, a woman earns only $ 89.

Women have access to decision-making positions to a lesser extent than men and have lower incomes.

Only 4% of working women hold management or leadership positions

, while the percentage is double among men.

Only 4% of working women hold management or leadership positions.

Among busy people

, for every $ 100 a man earns on average, a woman earns only $ 79.

 The higher the level of education, women have a smaller gender gap in average income and grow in unskilled occupations.

With similar levels of labor informality, the average income of salaried women without retirement discount represents 70% of that of men.

Thus, while a professional male

earns an average of $ 68,375, a woman just $ 49,076

;

a technician receives an average income of $ 40,160 and a woman for $ 36,140;

an operating worker $ 29,611 and a female worker, $ 23,227, and among the unskilled the difference is $ 22,593 to $ 14,614 respectively.

YN

Source: clarin

All business articles on 2021-03-08

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