Business
Ace of the Ace Network?
Start selling perfumes and cosmetics online
The ACE chain, which started out as a DIY store, is attacking the pharm field: it has started selling perfumes online, but is already declaring that it will soon start selling care products, creams, hair products and home cleaning products.
CEO Itzik Ozana: "We will strengthen competition in the industry"
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Ice
ace
Farm
In the sky
Walla!
Business
Tuesday, 09 March 2021, 10:28 Updated: 10:47
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The ACE chain enters the field of pharm: the chain began selling perfumes through the online site, and later on it will also sell cleaning products, creams and hair products.
The first step is as stated in the field of perfume.
The chain has started selling several brands, some well-known and even prestigious, such as: Christian Dior;
Calvin Klein;
Giorgio Armani;
Hugo Boss;
Dior;
Thierry Mugler and more.
According to the chain's testimony, the prices of the perfumes are very competitive and range from NIS 39-1,099.
Shipping is free of charge.
As mentioned, the sale of perfumes is only a first step in the chain's decision to establish the pharma category on its online site.
The ACE website will soon allow the purchase of additional care products and cleaning materials. When some of the products are sold in packages, as befits the "Discount" chain.
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Itzik Ozana, CEO of ACE (Photo: Nimrod Ganish)
Growth in the field of non-commerce
The ACE chain is today considered one of the leading marketing chains in the market.
In parallel with the activity in the branches, the chain also operates an e-commerce website that currently offers about 7,000 products from various industries, and in recent years has enjoyed an increase in the volume of activity in it, with an average of more than two million visits per month.
The company will end 2020 with online revenue in the amount of NIS 140 million, which constitutes approximately 17% of the company's total revenue.
The company's strategy is to build an e-commerce platform that operates as a market place, and offers its customers products from all content worlds, including products that are not displayed in the branches.
Today you can buy home and garden furniture, sports accessories, children's products, decorative and textile products, tools and more.
In response, Itzik Ozana, CEO of ACE, said: "Pharm in Israel is one of the most important areas for the Israeli consumer.
With our entry into this field, we will be able to strengthen competition in the industry, thus supporting both the small businesses operating in the market and also expanding the supply facing the consumer with attractive prices from the leading pharma brands. "
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