Business
Assaf Granit speaks French: The chef has launched a new campaign for the SAUTER oven brand
Chef Assaf Granit is not only celebrating a Michelin star and finally returning to activity in some of his restaurants, but is also launching a new campaign for Electra's SAUTER oven brand.
Granite: "It felt most natural to include French in the campaign," but in order not to rely only on nature, a French teacher was attached to it.
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Assaf Granit
Baking ovens
Electra
Walla!
Business
Tuesday, 09 March 2021, 11:37 Updated: 11:57
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A new advertising campaign for Assaf Granit, this time for the SAUTER brand from Electra Consumer Products.
In the new campaign of the popular cooking and baking brand, the company launches the brand's new CHEF EDITION collection.
This is a luxury collection with a variety of unique products that combine several innovative elements, such as a pyrolytic oven made in France that includes two cleaning programs, an induction hob that includes six cooking zones and an automatic sensor that detects the pot in each center, along with small kitchen appliances like coffee maker, blender, microwave and more. .
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From the previous campaign: Chef Granit with Electra Consumer Products CEO, Zvika Schwimmer and Miki Bitton, VP of Trade and Brands (Photo: Geva Talmore)
Work on the accent
After winning a Michelin star for the "Broken" restaurant in Paris, this is the first campaign in which Assaf announces and speaks amazing spoken French, after several days of training and the close supervision of a French teacher on the set, days during which Granit Siegel adopted an accurate accent.
Granite: "As you know, the SAUTER brand originated in France and after the exciting experience we had with a broken and winning Michelin star, it felt most natural to include French in the campaign for the brand's new CHEF EDITION collection."
Mickey Bitton, VP of Trade and Brands at Electra Consumer Products:
"Chef Assaf Granit continues to accompany the leading cooking and baking brand in Israel.
"Sauter's new campaign adapts itself to the corona period: we cooked more at home, adopted new culinary techniques and accordingly upgraded our kitchen products to more innovative products."
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