Franprix is on the offensive.
The franchise wants to open 150 stores on the outskirts of the cities of Paris and Lyon considered "
an incredible source
", said Cécile Guillou, general manager of the group on BFM Business on Tuesday.
However, the brand does not oppose this logic to online sales and believes in "
proximity e-commerce
", she stressed.
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2020, "
a new expansion
" for the franchise
For her, "
2020 marks a new expansion"
.
The brand seeks to differentiate itself through “
small, modern convenience stores
” very suited to their neighborhood.
For the director, this diversity of stores according to their location and the autonomy given to franchisees is “
a strength
” and is due to the very history of the group: originally, Franprix was a franchise created by its own franchisees.
"
Franchisees are entrepreneurs, they love their jobs and know their neighborhood
" shares the Director.
Other locations are also planned in city centers, including Paris.
For the director, the health crisis has not necessarily caused city centers to desert: "
there are plenty of city centers (...) Paris 12th or 19th, it works very well
".
