Unilever to stop using the word "normal" for its cosmetics

Cosmetics giant Unilever announced Tuesday that it has decided to stop using the term "

" for its products and to stop retouching photos of its models, in a new initiative aimed at being more inclusive.

The British group, known for the brand of soap Dove or Ax deodorants, will erase the word "

" from all of its cosmetics and advertising, according to a statement.

Read also: Food and cosmetics: Unilever announces almost stable net profit in 2020

He intends to promote a more “

” and “

”

vision

after observing that some people could feel discriminated against by the use of this term for hair types or skin colors. “

, "says Unilever Cosmetics Division Manager Sunny Jain."

”, according to him.

Unilever will also no longer alter the photos of its models that appear on packaging and advertisements, be it body shape, height or skin color. advertising.

Numerous initiatives

Last year, Unilever decided to rename its beauty products with the words "

", "

" and "

", after a petition in India against the lightening cream "

" ( “

”). Its competitor L'Oréal had decided in 2020 to remove the words “

”, “

” or even “

” from its packaging of cosmetic products.

Unilever, also present in the food industry, is stepping up initiatives on the climate and social aspects, announcing in January that it would require its suppliers by 2030 to offer decent remuneration to their employees.

The company also wants to work more with companies run by minorities or women, while displaying an organizational chart where the most prestigious management positions are occupied by men.

Unilever became a British-only company at the end of 2020 after completing the legal merger of its two entities in London and Rotterdam in the Netherlands.