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Business gossip: Launch and celebrate female empowerment

Also: Senior officials in the economy discuss women's employment, Strauss and donate donors, Sarah Netanyahu criticizes and Partner adopts fighters

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Ronit Matias

Wednesday, 10 March 2021, 12:51 Updated: 13:08

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Exceptions

Guy Danman and Daniela Proski Sion (Photo: Walla !, Ronit Matias)

Michal Gaito Elbaz, founder and CEO of the GUILTY website, and Galia Toren Chen, launched "Outstanding" - the book of female leadership, written by Toren Chen. 20% of the book's revenue, published by the GUILTY website, will be donated to organizations that promote economic independence and promote women in positions of influence. The event was designed by Ricky Cakes.

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Galia Toren Chen, Nili Forer, Michal Gaito Elbaz (Photo: Rafi Daloia)

Celebrating: Atalia Schmelzer, president of the Shlomo group that hosted the event in the garden of her home;

Her daughter Ofra Reif Schmelzer and her daughter-in-law Inbar Schmelzer;

Nili Forer Rabinowitz, CEO of Neoprem Consumer Products; Dr. Hila Tahar of the Peres Academic Center;

Moran Strum ND;

Guy Danman, VP of Consumer Products at L'Oreal Israel and Daniela Froski-Sion, Corporate Responsibility Manager at L'Oreal Israel; Amnon Bachar, owner and co-CEO of Tetra Pharm and Sharon Dover, VP of Marketing.

Michal Gaito Elbaz, Galia Toren Chen, Atalia Schmelzer, Ofra Reif (Photo: Rafi Daloia)

Sharon Dover Amnon Bachar (Photo: Walla !, Ronit Matias)

Motives forward

The Strauss Group and the Socio-Economic Forum held a virtual conference with the aim of focusing Women's Day on motivating activities for equality and the empowerment of women through cross-sectoral participation of senior echelons. Ofra Strauss, Chairman and Owners of the Strauss Group;

Barak Regev, CEO of Google in Israel; Sigal Bar-On, Chairman of Dr. Fischer; Ofer Bloch, CEO of IEC;

Yifat Reiter, CEO of AIG Israel; Eyal Shochat, CEO of Sodastream;

Her father Mizrahi Magen, CEO of the Fattal Hotel chain; Ronit Etad, CEO of Microsoft Israel, discussed the issue of domestic violence and encouraging women to study and pursue careers in science and technology in order to lead to real change in society and out of the comfort zone of empathy.

Strauss called for leadership decisions to be made and implemented immediately so that a year from now we can examine the success of the actions.

Participants were divided into virtual rooms, a discussion that dealt with initiating programs related to women, including raising awareness to eradicate the phenomenon of domestic violence led by Google, Strauss, Dr. Fisher, Sodastream, AIG, Fattal, IEC and more. In another room Microsoft executives, Teva, Cisco, Dell, industry Aerial and more, talked about starting a broad coalition of employers who will promote a model to encourage women to technology when any business company that joins the venture, can choose a program from existing programs and expand accordingly.

Einat Singer Dan, CEO of the Socio-Economic Forum and BRI: said that only an unprecedented combination of forces Of all factors in the economy, can lead to real change.

Strauss gives

Eyal Dror, Eran Weintraub, Osnat Golan (Photo: PR)

The Strauss Group and the Let organization have reunited with the aim of providing continuous support to strengthen food security among poor populations and families affected during the Corona crisis.

This coming Passover, which begins near Ramadan, the Strauss Group will give 12,000 families 4,000 food baskets with a total value of NIS 600,000, and 8,000 vouchers to purchase the company's products in the leading food chains independently, with a total value of NIS 2 million (NIS 250 per family) .

As part of the collaboration, in the last six months, about 12,000 food baskets and tens of thousands of vouchers were distributed.

Eyal Dror, CEO of Strauss Israel, said that the collaboration has existed for over 20 years, but this year has taken on a new meaning, and it is a right for them to be on the giving side, and as a food company he believes it is also their duty.

He thanked for the fruitful cooperation with "Let", and promised to continue it in order to expand the circles of aid also in the coming year.

Eran Weintraub, CEO Latet said that they are proud of the long-standing partnership with Strauss through activities and projects on behalf of the affected economically disadvantaged populations.

Contribution holiday meal

Come bride

Sarah Netanyahu and Zaid Zaid (Photo: Itzik Gadiev)

Zaid Zaid, one of the owners of the T&E women's fashion complex in Shefar'am, hosted Prime Minister Sarah Netanyahu's wife, who was interested in the concept of the store, which displays more than 10,000 evening dresses and wedding dresses.

Zaid told Netanyahu that the place had become a gathering of women of all religions, ethnicities, ages, coming from all over the country.

Before she left, he said that he would be happy that when Avner and Yair got married, the brides would come to choose the wedding dresses from him.

There is a partner

Itzik Benvenisti, Varda Drucker Osnat Ronen (Photo: PR)

Osnat Ronen, Chairman of the Board of Directors of Partner, and Itzik Benvenisti, CEO, hosted an event on the roof of the company's headquarters in Rosh HaAyin, marked 'Heaven is the Border - Women Breakthrough in the Army and Citizenship', and hosted two battalions of fighters Adopt a fighter from the "Together for the Soldier" organization.

Ronen told the fighters that their power in breaking glass ceilings and paving the way for the development and advancement of more women in the military, inspires and empowers every girl and woman in her career, military, studies, career and whatever path she chooses to develop.

Benvenisti said that they are proud to see the way the fighters in the battalions they have been accompanying for 15 years are doing and are doing, and are happy to add to them over the years, the graduates of the Ezuz and Shahar battalions.

Varda Drucker, director of the 'Adopt a Fighter' project, said that Partner is a real partner in the project, and it is exciting to celebrate with the Shahar Battalion fighters and the groundbreaking armored fighters who give new meaning to the term "the man in the tank will win".

Worth knowing

Odeda Peretz, Shulamit Geri, Ravit Dekel and Nurit Pelter Eitan (Photo: Bank of Israel)

As part of the "Bank of Israel-Worth to Know" seminar series, which are held at the Bank's Visitors Center for the Promotion of Economic Education, a seminar was held in which lectures were given by senior Bank officials.

Odedah Peretz, Deputy Supervisor of Banks and Director of the Bank-Client Division, lectured on "Your own money-women and financial independence."

At the end of the lecture, there was a talk about women, careers and challenges in health and illness, with the participation of Nurit Fletter-Eitan, Director of the Department of Communication, Public Relations and Community Relations at the Bank of Israel and Ravit Dekel, Curator of the Bank.

Dekel also lectured on the history of women on banknotes in Israel - "From the figure of the soldier to Leah Goldberg: Women on Israeli banknotes."

Shuli Geri, CEO of the Bank of Israel, said that in recent years we have witnessed an upward trend in the most senior positions in the field of banking by women. The Central Bank encourages the significant increase and is a gender-equal body that sees first and foremost human abilities and qualities, noting That they see a top value in content designed to further promote women to economic independence and the prevention of economic violence.

Fashionable collaboration

Ronit Tali Oren, Gabriela Spiegelman, Tiana Folkenpolk (Photo: Ronit Matias)

Gabriela Spiegelman, Director of Communications at HM Group Israel, and Tiana Folkenpolk, Director of Media Relations at the Group, held a preview of the collaboration with the Irish designer SIMONA ROCHA X HM at the company's offices.

Guests enjoyed a pampering and stylish brunch by chef confectioner and young businesswoman Or Spitz.

Gabriela Spiegelman, Or Spitz (Photo: Hagai Michaeli)

The items in the collection combine the collection of inspirations and emotions that define Roche's world, and express a decade of work, design and mutual fertilization, in tribute to Ireland and Hong Kong, to the textures, shapes, history and family that are at the center of the collection.

Tali Oren, director of the TLV MALL mall, said that the collection will be available for sale starting tomorrow, Thursday, at the TLV mall, due to fears of an unusual gathering. The store will open at 08:00 in the morning.

A fashionable step

Yaron Boganim, Segev and Krisi, Moti Reif (Photo: Morag Bitan)

Yaron Boganim, director of the Israeli local market at Teva Naot, visited the filming site of "Tel Aviv Caravan Fashion Week 2021 in collaboration with Network 13", and met with the models who will appear at the company's fashion show.

Teva Naot will present 30 models identified with the brand celebrating 70. The clothing systems worn by the models were designed by students from Shenkar.

Boganim discovered that the models on display combine the classic models identified with the brand with an up-to-date design twist of the Apollo sneakers collection.

The models will be marketed in the "Teva Naot" chain of stores in the company's online store.

Female leadership

Efrat Liani, Sigal Yaakovi, Shulamit Geri, Iris Stark Michal Halperin and Shlomit Wegman Ratner (Photo: PR)

The Institute of Certified Public Accountants held an event "Leading Female Leadership at the Front of the Israeli Economy" which dealt with the challenges of female leadership in the business and economic world in the shadow of the Corona crisis, the event was streamed by the Institute of Certified Public Accountants in Tel Aviv.

CPA Iris Stark President of the Bureau and CPA and Adv. Liat Neuwirth, her deputy chaired various panels with the participation of: Anat Guetta, Chairman of the Securities Authority;

Shulamit Geri, CEO of the Bank of Israel; Adv. Michal Halperin, Commissioner of the Competition Authority;

Dr. Shlomit Wegman Ratner, Head of the Anti-Money Laundering and Terrorist Financing Authority; Adv. Sigal Yaakovi, Chairman of the Board of Certified Public Accountants and Acting Director General of the Ministry of Justice; Dr. Efrat Liani, Expert in Human Resource Management Strategy;

Dr. Bracha Zisser, founder and director of the Central Bone Marrow Reservoir in Israel and the Oranit Recovery Center for Children with Cancer on behalf of Ezer Mitzion; and Tamira Yardeni, owner and director of Teddy Productions.

Stark noted that "there is no doubt that she was elected president of the bureau. The president, since its inception 90 years ago, has created a change in reality. "

Double coffee

Guy Menach Marina Maximilan and Roni Algbish (Photo: Micha Loveton)

Marina Maximilian and her partner Guy Mentche will lead Nespresso's campaign to channel the new VERTUO NEXT system made from 54% recycled materials.

The campaign is expected to go up during the month of March, produced by the McCann advertising agency, and will include a series of videos from the two's daily lives.

Roni Algbish, Director of Marketing and Digital Communications at Nespresso Israel, said that as the leading coffee brand in the world and in Israel, which launched the premium coffee revolution for home consumption, the choice of the two is natural for them.

In extreme

Yuval Shamla Nitzan Israeli and Bar Refaeli (Photo: Rafi Daloia)

Bar Refaeli, the presenter of the HOODIES chain, is happy to meet Yuval Shamla, who will lead the men's collection of HOODIES, during the spring-summer 2021 campaign.

Oren Bar-Gil, VP of the HOODIES-CASTRO Group, and Nitzan Israeli, CEO of the HOODIES chain, jumped to visit the two during the filming on the Shilat Cliff near Modi'in, and were conducted in an extreme style, so Rafaeli and Shamla ran, jumped and climbed.

The cost of the campaign is about NIS 4 million.

Bar Gil said they are happy and excited to continue for another season with Refaeli and attach Shamla, who showcase the ideal connection to brand-quality and comfort values ​​at an affordable price.

Sign and pass

Yishai Zwickel and Avraham Rubinstein (Photo: Yaakov Nachumi)

Brinks Israel signed agreements to transfer the company's operations and offices in 2023 to the BBC complex in Bnei Brak.

The company's logistics centers, which include 5 activity centers, including the company's management offices located today in Tel Aviv, will move to Bnei Brak to a 5,000-meter complex that will house 400 of the company's employees and a variety of logistics means used by Brinks for its daily operations, including cash counters, parking for company armor and offices. .

Among the companies already located in Bnei Brak: Isracard, Bank of Jerusalem, Bank Leumi, Meitav Dash and the fintech company E-TORO.

Zim saves

Rani Zim and Eli Bir (Photo: PR)

Zim Urban Life, owned by Rani Zim, helped Ihud Hatzalah establish a regional activity center in the Zim Urban Life shopping center in Kafr Qassem. The company is investing in the project in order to expand the activities of Ihud Hatzala's volunteer medical personnel.

Zim Urban Life's assistance will enable the establishment of a "volunteer home" that will serve as a community training center and medical equipment center for the Rescue Union.

The center of activity in Kfar Qassem is the first swallow, and "Zim Urban Life", with an emphasis on the subsidiary brand of the Arab company "Seven Centers Network", sees itself as a home for the "Rescue Union" in every community in which it operates.

Entrepreneurship

Lior Wilczynski and Yael Goldman (Photo: Aloni Melamed)

On the occasion of International Women's Day, Yael Goldman collaborated with "Green Invoice" - an Israeli fintech company run by 70% of women headed by entrepreneur and CEO Lior Wilczynski. The two created a videotaped video podcast where they talk about female entrepreneurship and Women in high-tech in particular and how women can be promoted every day and not just one day a year.

Wilczynski spoke about the company's future plans and efforts to strengthen its position among the self-employed in Israel and how it plans to break into international markets thanks to the recently announced Fortissimo Fund investment. Is an Israeli SaaS company that has developed an entire ecosystem based on advanced technologies to meet most of the needs and challenges of the self-employed and small businesses. Since its establishment, the company has been growing steadily at a rate of 30% annually with a solid base of over 80,000 active customers. The industry thanks to innovative solutions.

Cebus opens

Hani Sheetrit Bach, Ronen Ginzburg, Arik Shapir, Amir Doron and Sharon Katzourin (Photo: Sivan Poppy)

The management of Danya Cebus opened trading on the occasion of the listing of the company's shares on the stock exchange.

The company joined the real estate industry under the construction sub-industry, which has 38 companies with a combined market value of about NIS 37 billion. Danya, one of the largest construction companies in Israel, also operates in the United States, Romania and Poland, it is listed on the Tel Aviv Stock Exchange. 2000 until it was written off by a full takeover bid by Africa Investments in July 2015. The

company's revenues in the first nine months of 2020 amounted to NIS 2.7 billion and it adopted a dividend distribution policy at a rate of 35% of net annual profit. Arik Shapir, Deputy US Lapidot Capital, chairman and chairman of Danya's board of directors, said that they are launching the trading day 7 days after Danya's official IPO on the Tel Aviv Stock Exchange - a successful IPO that reflects Danya's solid trust base among the leading institutional entities in the economy.

Ronen Ginzburg, CEO of Danya, said that this is an exciting day that comes after years of hard work by Danya executives and employees. Hani Sheetrit Bach, director of the IPOs unit at the stock exchange, said they are proud to see large Israeli companies like Danya Cebus, who chose to raise capital in the most natural place. For them on the Tel Aviv Stock Exchange, the home of the Israeli economy.

International woman

Adva Fischer, Smadar Barber Tzadik, Galit Golan (Photo: PR)

Hever and the International Bank opened Women's Day events at a digital conference during which Galit Golan, Chairman of Hever and Adva Fischer, CEO, hosted Smadar Barber-Tzadik, CEO of the International Bank. Golan noted that the partnership is unique with the International and the exposure to leadership Barbar-Tzadik, the only CEO in Tel Aviv 35, said that although there are many successful and groundbreaking women, there are still too few women at the top, noting that gender diversity has value for the women themselves, for the firms they head. Women and for society as a whole.

Taste and tour

Uri and Yoni Federman (Photo: PR)

Uri and Yoni Federman, owners of the Landover chain, have opened a new coffee shop in Netanya, the fourth in a number of the Landover coffee production company.

Guests toured the store and enjoyed a coffee tasting workshop.

The store provides coffee products for the home and office, coffee beans, capsules and a variety of complementary products.

Checking and hearing

Ziv Dagan, Noa Manela, Damian Kalman, Liat Finkelstein (Photo: PR)

In honor of International Hearing Day, ARM - the Multidisciplinary Center for Aging Medicine, Assuta Ramat Hachayal, hearing screening tests and counseling sessions with a team of experts in ear surgery and hearing rehabilitation will be held free of charge.

In tangents: Ziv Dagan, Sales Manager BeHear By Alango Technologies;

Noa Manela, CEO of ARM; Damian Kalman, CEO of the organization Kol and Liat Finkelstein, information and support station coordinator.

In small

+ In honor of International Women's Day, a forum was held for women in the automotive industry "Talking What (from) Space", promoted by the momentum-engine engine for the growth of the automotive professions in Israel, led by Hagit Elias, CEO. The women shared inspiring stories about their careers. , Barriers, challenges and the importance of integrating more women in the automotive industry.

Shimrit Elifaz-Arieh, VP of Human Resources at H&M, former VP of Human Resources of the Union Motors Group TOYOTA brand in Israel, lectured on women in the automotive industry under the title "Follow Passion "and said that this is one of the most important forums for women in the automotive industry, for empowerment and sharing of stories and experiences in a work considered" masculine ".

+ Earth Center for Advanced Transport Systems for Plant Protection Products, established at Tel Aviv University with a donation from one of the world's leading companies. The plant awarded 11 scholarships amounting to NIS 800,000 to 9 female and male students who were selected to be land scholars on the basis of scientific excellence and their fields of research.

The ceremony was held in Zum, with the participation of Prof. Ariel Porat, President of Tel Aviv University, Dr. Yoav Avidor VP of Innovation, Research, Development and Licensing in the Land, Prof. Tova Mill

Is the dean of the Raymond and Beverly Sackler Faculty of Exact Sciences and Prof. 'Abd al-Islam Azam is the dean of the George S. Wise Faculty of Life Sciences.

The Tuff Mader team for the big ones from life, consisting of businessmen and technology, and preparing for the challenging race Tough Mudder that will be held in the summer in Scotland, initiated a lecture with Yaniv Khalil, whose proceeds are for the establishment of a "dream garden" of the Big Dreams Association for children recovering from cancer.

Khalili, who covers the British Royal Family and has been invited twice to a tea party with the Queen, will volunteer to "Tea with the Queen-Secrets of the British Royal Palace" on March 14 at 9pm (zoom).

In the lecture at the "Chair" dinner: what Buckingham Palace looks like from the right side of the fence, what is the brand value of the royal house, what is really the relationship between William and Harry and Kate and Megan, and what is the true and full story of Harry and Megan's dramatic retirement from the monarchy.

Dugit, an importer and marketer of leading brands in the field of fitness, swimming and diving, and the official importer of the sports and fitness watch brand Suunto, will sponsor the Tough Mudder team for 'Bigger Than Life', as part of which the Suunto watch will serve as the team's official watch.

Dugit will donate a financial contribution and 10 Suunto watches to the "Bigger Than Life" organization for young people recovering from cancer and returning to sports as part of the "Bigger Than Life" mentors program.

Dugit will donate part of its proceeds from the sale of Suunto watches and 1MORE headphones that come from team-related organizations.

The value of the donations is estimated at NIS 25,000.

+ Yifat Reiter, CEO of AIG Insurance Company, met with dozens of teenage girls at Unistream. Reiter shared how she managed to advance in the chain of roles to the position of CEO, what it means to be the CEO of a woman in such a large company, did she feel barriers Gender in her life in the professional field, and said that when she grew up in the insurance industry she saw mostly managers, but today she sees the board mostly women.

Assaf Weiss, CEO of Unistream said that one of the things they are proud of at Unistream is the fact that their trainees are equal, and the percentage of girls participating in Unistream programs is Highest and there are also many groups where girls serve as CEOs of the ventures and lead the group activities.

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