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From HOT and FOX comes red, a new network for mobile and communications products
HOT Group and FOX Group announce the launch of a new brand - red, a network that will market a variety of cellular products, communications and multimedia from the leading companies in the world, with a total investment of tens of millions of shekels.
Harel Wiesel: "We have no doubt that the cooperation between the companies will yield the leading chain of stores in its field"
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Hot
Fox
HOT
fox
Cellular
Harel Wiesel
Tal Granot
Walla!
Business
Wednesday, 10 March 2021, 16:09 Updated: 16:32
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The chain is expected to open its first store in the third quarter of 2021, and launch an advanced trading site.
In the next three years, about 30 stores are planned to open nationwide.
Red's first stores are scheduled to open in Tel Aviv and Eilat.
The partnership is also expected to expand its activities to other countries in the future.
red will market all types of mobile devices, tablets, headphones, multimedia products, gaming and complementary accessories from the world's leading companies, including Apple, Samsung, Wavi and a variety of other leading equipment manufacturers.
In addition, the chain plans to launch a private label under the name red, which will offer, in addition to accessories and related products, cellular and communication packages at attractive prices, and the chain will provide maintenance and warranty services.
The chain stores will be characterized by an innovative and invested design, with an emphasis on a clean and aesthetic space for all products, in order to provide a unique shopping experience.
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Harel Wiesel, owner and CEO of FOX and Tal Granot-Goldstein, CEO of HOT (Photo: Rafi Daloia)
"Important consumer news"
HOT CEO,
Tal Granot-Goldstein
: "The new chain is an important consumer line, the chain will offer a unique shopping experience that will be in line with the leading international companies in the world.
We are proud of the collaboration with the FOX Group, which brings with it rich experience in the retail fields.
The establishment of the network is another expansion of the group's areas of activity in order to offer the best customer experience alongside the most innovative products in the communications market. "
Harel Wiesel,
owner and CEO of the FOX Group:" We are pleased to join HOT, the largest and leading communications group in Israel. We doubt that the cooperation between the companies will yield the largest and leading chain of stores in Israel in its field. "Our entry into the cellular and communications industry fits in well with the company's growth strategy to expand and diversify our brand portfolio for our customers."
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