Restaurants and canteens being partly closed, the French spent much more in 2020 in supermarkets.
And System U has done even better than the market.
Its sales increased by 8.3% excluding gasoline in 2020 (to 22.5 billion euros), while the increase was 6.9% for all consumer products in France.
With Intermarché, Leclerc and Lidl, Système U is one of those distributors who have done well in a game whose rules have been reshuffled by the Covid.
It now has an 11.1% (+0.3 point) market share in France, behind Leclerc, Carrefour and Intermarché.
Read also: Mass distribution: the challenges of the post-Covid era
The cooperative and independent distributor (1,600 points of sale) has taken full advantage of its relatively small store base and very good local roots.
“
In this period of strong constraints, customers preferred to do their shopping nearby
,” explains Dominique Schelcher, President of Système U.
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