Of money
consumption
Will Election Day finally mark the malls' comeback?
Election days have in recent years become major trading days.
March 23 meets Israelis with particularly encouraging morbidity data, and in close proximity to another significant anchor in the retail world - Passover.
So will the upcoming election day break another sales record?
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Malls
David Rosenthal
Monday, 15 March 2021, 12:15 Updated: 13:32
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It is not clear whether the upcoming election day will bring the long-awaited end to the ongoing political crisis in Israel, but it is quite possible that it will compensate, even if in part, for the extensive losses suffered by malls and shopping complexes in recent months of closure.
The upcoming election day, which in itself has become a record-breaking retail holiday in the data of visitors to the malls, will be marked this time when the Israeli economy is at an interesting point: morbidity is under control, and Passover will be celebrated this year alongside the extended family.
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Preparing for a big bang.
Ir Yamim Mall (Photo: Rami Zranger)
The general estimates in the economy are that many consumers will take advantage of the day off in order to concentrate on buying gifts and preparing for the upcoming Passover holiday - which led to the holiday promotions being brought forward so that they will already apply on Election Day.
The Sha'ar HaTzafon mall in Kiryat Ata expanded the Passover sale for Election Day and will give NIS 50 to be redeemed at the Fox Group stores in the mall for every purchase for NIS 299, the Seven Stars Mall in Herzliya will give a NIS 75 voucher valid in all mall stores for every purchase of NIS 500.
"We believe that the proximity to Passover, together with a return to routine and encouraging data on the recovery of the economy will lead to a situation of 'both and both': both election day and preparation for Passover, which will lead to a significant increase in mall visitors on Election Day compared to previous rounds," says Uri Abel. CEO of the Seven Stars Mall.
"Significant increase in visitor numbers."
The Seven Stars Mall (Photo: Shabtai Tal)
Returning to activities in malls - within the limits of the purple character
Along with expanding the holiday promotions into Election Day, many of the malls will return on Election Day close to the reality we have almost forgotten and will offer activities and attractions within the limits of the purple character.
North Gate Mall will host a circus show, and a vintage car fair with photo booths, DJ booths and more.
"According to past experience, Election Day is a day characterized by family fun and since the North Gate Mall is characterized as the Northern Family Mall we have placed extensive emphasis on enriching the family experience at the mall on this day. Among other things, players will be hosted as a tribute to the legendary Cirque de Soleil. "It's amazing that each one is an operation in itself," says Dotan Golan, CEO of Sha'ar Hatzafon.
In order to make sure that the mall's restaurants, which will operate on TA election day, do not stay out of celebration, choose the City of Days mall in Netanya to celebrate in the open air and offer to families visiting the mall. Enjoy a day of picnics on the grass with a sea breeze even without bringing anything from home: “In light of the increase in redemptions over the last few days we expect that Election Day will also be a successful day in terms of number of visitors and network redemptions, and held accordingly.
"In order to strengthen the mall's restaurants, we decided to leverage the mall's attractive location near the sea with many green areas and set up a large Stelbet complex with seating areas that include mats, beanbags, cushions, tables and lots of good music in the open air. Nitzan Ariel CEO of Ir Yamim.
The chains are increasing the number of shipments.
Simmons (Photo: PR)
Not only the malls but also the chains will fight for every vote
The gift category is central every year in the period leading up to the holiday, and now the gift chains are preparing for a significant increase after a sequence of holidays celebrated in a limited atmosphere, now the chains are preparing for a return to routine.
"The days leading up to Passover are a record period for us every year, as we believe that the upcoming election day will be for many customers a day of preparing and buying gifts for Passover, instead of offering all the chain products at a slight discount, we decided to cut prices significantly ahead of the 24th election Of 24 of the most prominent items in the chain from various categories, which will only be offered on Election Day at discounts of between 40-60%, "says Tal Raz, one of the owners of the Gentleman gifts chain.
In the field of home design, they expect a significant increase in sales after a year in which Israelis spent between four walls.
Since there have been almost no sales days during the past year - importers are taking advantage of Election Day to sell full at particularly affordable prices.
The Clinton Trade Group will hold a special sale on Election Day at the company's logistics center in Rishon Lezion, which will offer dishwashers, ovens, washing machines, refrigerators, mixers and dozens of other designed appliances from the range of brands imported by the group Teka, Normande, Fakir and up to 60% off.
In the field of hospitality and sleep, the international sleeping brand Simmons is launching a special sale ahead of Election Day and giving a 25% discount on all mattresses and a pair of beauty rest pillows worth NIS 800 as a gift on every mattress purchase, and up to 50% off sofas, teen beds and Simmons beds and a half.
The food and sales sites are preparing for a significant shopping day, with deliveries around the country: "We will increase the delivery system and customer service with continuous promotions that will be updated on the site throughout the day," says Ron Yehuda Sheetrit, marketing director of the Moshavnik website for local agricultural products.
"We believe that Election Day will become a day of cooking in many homes in Israel."
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