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Michel-Édouard Leclerc: "We must make quality accessible"

2021-03-25T16:10:28.299Z


INTERVIEW - The distributor analyzes changes in the behavior of French people during the health crisis. He refuses to associate “better eating” with higher prices.


For months, Michel-Édouard Leclerc kept his logbook, to describe, "seen from the tiling", as they say in large-scale distribution,

"the formidable responsiveness of men and women in the field to an unprecedented crisis"

born of the Covid-19 pandemic.

In his book,

Les Essentiels de la République

(Éditions de l'Observatoire), the president of the Centers E. Leclerc deciphers how the crisis has changed French consumption.

LE FIGARO.

- Did you fear a food shortage at the start of the confinement?

Michel-Édouard LECLERC.

- This unprecedented crisis has proven the agility of distribution and its essential role in feeding the French when canteens and restaurants were closed.

No less than five ministers looked into the subject.

“It's a bit of panic in France,”

Bruno Le Maire wrote to me on Saturday March 14, 2020, inviting me the next day to a meeting in Bercy with the other leaders of the sector.

For a few days we faced madness

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Source: lefigaro

All business articles on 2021-03-25

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