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InVivo redoubles its ambitions in wine

2021-04-01T18:43:26.911Z


The group is targeting a turnover of 1 billion euros by 2030, and wants to shake up Castel. “France well deserves an actor in the world top 5. Following the finalization of the merger between the cooperative InVivo and Vinadeis, the leading wine producer in France, Thierry Blandinières' ambitions in wine have not dried up. InVivo (5.2 billion euros in sales in cereals, wine, gardening, etc.) has thus doubled its weight in the production, sale and distribution of wine, reaching 500 millio


“France well deserves an actor in the world top 5.

Following the finalization of the merger between the cooperative InVivo and Vinadeis, the leading wine producer in France, Thierry Blandinières' ambitions in wine have not dried up.

InVivo (5.2 billion euros in sales in cereals, wine, gardening, etc.) has thus doubled its weight in the production, sale and distribution of wine, reaching 500 million euros. euros of turnover in this area.

The operation is increasing its presence in supermarkets: half of its activity will now be carried out through this distribution channel.

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After having restructured and regrouped under a single entity (Cordier) its numerous acquisitions carried out in the sector over the past five years, InVivo is in working order to shake up the leader in France, Castel (Malesan, Roche Mazet, Baron de Lestac, Listel ... ), whose turnover is estimated between 1 and 1.2 billion.

"We have a bridgehead

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Source: lefigaro

All business articles on 2021-04-01

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