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Online sales, supermarkets and pharmacies: the channels that have been avoiding the drop in consumption

2021-04-01T11:13:26.611Z

These are the businesses that managed to increase sales in the first two months of the year. Natalia Muscatelli 04/01/2021 7:02 AM Clarín.com Economy Updated 04/01/2021 7:02 AM The generalized drop in consumption in the context of the recessionary context of the economy does not impact all sales channels in the same way. Online purchases, in pharmacies and in large supermarket chains have been registering growth in the volumes sold during the first two months of the year. On the contra



Natalia Muscatelli

04/01/2021 7:02 AM

  • Clarín.com

  • Economy

Updated 04/01/2021 7:02 AM

The generalized drop in consumption in the context of the recessionary context of the economy does not impact all sales channels in the same way.

Online purchases, in pharmacies and in large supermarket chains have been

registering

growth in the volumes sold

during the first two months of the year.

On the contrary, local shops or independent self-services (including the Chinese), where consumers stock up on food and hygiene and toilet products, including wholesalers,

continued to register negative numbers.

According to the surveys of the consulting firm Scentia, sales in supermarkets fell 12.1% in January and February and wholesalers skidded 5.2% in the same period.

On the other hand,

Internet sales grew 173.5% and pharmacies increased their volumes by 6.1% in the same period.

The consulting firm's e-commerce data arises from online sales of supermarket chains, the major players in pharmacies and perfumeries, and e-commerce platforms.

To survey the pharmaceutical channel, the consulting firm measures sales in the main chains and independent pharmacies in the country on a universe of 14,000 businesses.


An explanation about the performance of these channels

has to do with the pandemic.

The inevitable passage of consumers through pharmacies to obtain not only medicines but also supplies that became irreplaceable (such as chinstraps and alcohol gel, among others) boosted the sales of this channel.

This was the case even when

the average price curve in these stores went from 36.1% to 64% between January and February of this year,

according to the consulting firm's records.

In any case, what grew the most were drugs, which represent 80% of the turnover in these stores.

On the other hand,

the explosion of electronic commerce was also due to the isolation in homes

from the fear of contagion and the need to channel supply needs in a more secure way.

In this sense, 2020 was a

breakthrough year

in which millions of

new users bought online for the first time

.

“Previously, many of the online purchases were for“ non-urgent ”items.

Currently most of the consumed

res tend to look online for anything they need, and

many times they need it 'now', "

says Moova, a company that solves last-mile deliveries in online sales.

"

Marketplaces and online stores are finally an alternative to neighborhood businesses and to position themselves in this battle they must offer almost the same immediacy", they add.

The positive records of pharmacies, according to Osvaldo del Rio, an analyst at Scentia, have to do in part with a very low comparison base compared to last year, since

even before the pandemic they had been falling, he

said.

As for the rest of the channels, the specialist explained: "

Supermarkets have been

fighting it a little more because they have

a

better

price differential

than neighborhood businesses, because they achieve better negotiation with their suppliers."

"The chains were also influenced in part by the Care Prices program, which grew almost twice in number of products compared to last year and also due to the Maximum Prices that remain in force," the analyst explains.

"Meanwhile,

wholesalers fall because, in turn, the businesses that source from them, such as warehouses

,

fall a lot," he

explains.

NE

Look also

Mass consumption accumulates 10 months of consecutive falls

Supermarkets and the AMBA were the big winners of consumption in January

Source: clarin

All business articles on 2021-04-01

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