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The boom in second-hand goods 2.0: with the health crisis, bargain hunters find themselves on Instagram

2021-04-18T17:37:46.042Z


Notice to lovers of dishes or armchairs from another era. While flea markets and garage sales are prohibited during the confines


There are six white wine glasses with their "beautiful green feet" at 30 euros, this oval Italian brass mirror from the 1960s at 210 euros or even this blown glass vase from the 1950s at 35 euros. This is not a decoration store but Marion's Instagram account (@bazartgallery). In February 2020, this 32-year-old young woman left a career in wine and spirits to devote herself to another project, the creation "for the pleasure" of a "decoration and travel inspiration account". With the health crisis that erupted, what was supposed to be a hobby quickly became a full-fledged occupation. “I had planned a trip to Costa Rica before I started looking for a new job. But with confinement, everything fell apart: I only had my account to occupy myself, ”she says.

She then devoted herself to it thoroughly with this idea of ​​"highlighting objects, telling their story", by transposing the world of second-hand goods - which she encountered with her parents and grandparents - on Instagram. His account is attracting more and more fans, especially with his Sunday morning “live pitcher” while physical secondhand sales, considered to be “non-food businesses” are still prohibited.

“I lay out all the objects on the table, and I film live.

Interested people contact me by message.

It has become a real meeting over the months, ”she rejoices.

Today, it is followed by nearly 4000 subscribers and "sells" on average for 300 euros per month of items, either sent by post (shipping costs are the responsibility of the buyer) or handed over. clean.

"I don't live on it but it takes care of me.

"

Reach a younger audience

Since the first confinement, Instagram has seen “an acceleration” of these second-hand second-hand dealers like Marion, assures Mélanie Agazzone, communications director of the platform for Southern Europe: “It already existed but, even if it is difficult to 'To put forward a figure, the phenomenon has amplified with the health crisis, mainly because the activity of flea markets and garage sales has slowed down considerably. However, in recent years, Instagram has become a commerce platform, very easy to use and where everything is free. And especially very popular with the youngest for its playful side.

What dust the image of flea markets while the craze for second hand has never been so strong.

“With the Covid, there has been a real awareness of overconsumption, people want to give products a second life,” she confirms.

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This is what prompted Clémence, 28, “second-hand granddaughter”, and passionate about this universe, to launch her account (@lacasamosca) last June.

“I had just spent several weeks confined to my home and I realized how much I had accumulated.

There was an overflow.

I said to myself:

why not create an online flea market?

», She explains.

Rather than going to booths, I liked the idea of ​​doing this from my couch quite a bit.

Especially since Instagram offers the possibility of imagining inspiring content and in the form of a story, ”says the one whose job is precisely to stage decorative objects in stores.

Since then, she sells between 20 and 30 objects per month unearthed in particular during the auctions which she attends with her father.

And how does it set the prices?

“I come from a family of second-hand dealers, I have knowledge of the market, I also look at what is being done here and there.

Once they are fixed, I rarely change them even if I am not closed to negotiation ”.

"Instagram has almost become essential"

For Julie, the idea was also born last summer with the desire to combine her passion for ancient objects and nature: on her account (@bulbeParis), she mainly offers vases.

“I find them in flea markets, garage sales.

It's very frustrating not being able to go there right now, and it's even difficult to feed my site.

"

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Because in addition to this page, the young woman who works as a freelance in the field of design, has created her own website: "But most of my clients - around 70% - come from Instagram", in particular via the functionality "Shopping" offered by the platform and which allows you to switch to the product page of the site in question.

Enough to allow it to attract customers more easily.

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Three questions about ten years of Instagram

Jérémy also saw his Instagram account (@chairchaise) devoted to “seats” (chairs and armchairs) “explode” in audience in one year: “I went from 10,000 subscribers in February 2020 to 40,000 today”, he congratulates.

“I have more time to devote to it since my main activity - I have a vintage tableware rental company - is slowing down with the health crisis,” he explains.

Previously, he also used Leboncoin to sell his articles: “I still do it a bit for chairs that are a little too damaged, for example.

But otherwise, 98% of my sales are through Instagram.

"And to conclude:" With the health crisis, we all found ourselves at home, with this desire to redecorate our interior.

And what tool do we always have on hand?

The phone with Instagram that has almost become a must.

"

Source: leparis

All business articles on 2021-04-18

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