Little Thumb has become a little giant.
After eighteen years of efforts, the alternative supplier Total Direct energy reached 5 million gas and electricity customers in April, firmly anchored in its third position, behind EDF (28 million customers) and Engie (12 million) .
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The two historical energy players are still carving out the lion's share, more than thirteen years after the opening of the electricity market to individuals.
"We are growing faster every year," says Sébastien Loux, CEO of the subsidiary of the Total group, which bought Direct Énergie for nearly 2 billion euros in 2018. We are targeting net growth of 500,000 customers this year. and a market share of 15% in 2025, compared to 10% today. ”
Strong shareholders
Direct Énergie has come a long way.
In 2003, the start-up was the second to launch on the market, after Poweo by Charles Beigbeder.
At the time, the opening up of the market to companies began to become a reality - the liberalization of the
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