We may soon no longer be talking about a job interview but about a "date", no longer a contract but a "crush".
In any case, this is the wish and the promise made by the interim platform Proman, which is launching a recruitment campaign this Monday on Tinder, one of the favorite applications of generation Z.
By investing in the social network, the company, one of the French leaders in temporary work, intends to surf the explosion in Tinder frequentation by users looking for human contact but also, sometimes, for work. of which the pandemic deprived them.
A first in France in the temporary employment sector, which concerns some 710,000 people year after year.
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"From this Monday, those who are looking for their alter ego will sometimes see job offers in the form of advertisements using the visual codes of the application instead of a person's profile", announces to Parisien - Aujourd ' hui in France the general manager of the interim company, Roland Gomez.
"If they are interested and
swipe
above
(Editor's note: slide of a finger to say whether or not the profile presented pleases)
, they will be redirected to our Internet page which lists more than 1,000 job descriptions spread over nearly 400 agencies, he continues.
It's up to them to apply to find a job in addition to a date.
"
Geolocate candidates and rejuvenate recruitments
Find someone to coo with and a seasonal temp job at the same time, really? Camille Jankowski, the company's development director, assures us: “It's possible! With this particular context, logistics needs are strong in France with a real boom in e-commerce. The positions sought are as follows: forklift truck operators, logistics operations officer, material handler and order picker. In short, jobs in tension for which recruiters are struggling to hire, especially young people aged 18 to 34, that is to say precisely those who mainly use dating applications.
For recruiters, who intend to rejuvenate their recruitments, this campaign is also and above all an opportunity to target the profiles sought because, in terms of meetings on the Net, nothing is random, everything is calculated, codified, traced according to keywords that Internet users type. “Tinder allows us to geolocate potential candidates and profiles that interest us where we have needs: in the South, the South-East, the North, the Center region and in Ile-de-France, details Roland Gomez. We insist on knowing how to be. Training is our business. "
