The scooter in the colors of Monmarché.fr rushes into the Indigo underground car park on the Ile de la Cité, in Paris.
Load orders for fresh produce - Monmarché.fr is the website of Grand Frais, the ultra-fresh fruit, vegetables, fish and meat brand - and deliver them to the center of the capital.
“We wanted to develop in Paris, but the price of land made it impossible,
analyzes Gilles Raison, managing director of Monmarché.fr.
This is why the solution of a workshop for preparing orders and storing fresh products in a car park appeared to us to be a good solution. ”
Read also: Home
delivery, a scourge for the environment?
What to find a common interest with Indigo, the world number one of the car parks, which must face the decrease in the number of cars in the city center.
A phenomenon which weighs on the filling rate of its car parks.
"We have large spaces in the heart of cities,"
explains Sébastien Fraisse, General Manager France of Indigo.
This article is for subscribers only.
You have 66% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT