By associating itself with the image of the famous football player, the historical operator of horse racing betting seeks to reach "
close targets that we do not have today,
" said the Director General of PMU on Tuesday. Cyril Linette at the microphone of BFM Business.
Read also: PMU flies to the rescue of cafes to try to save the horse racing industry
"
When you are at the head of such an authentic and heritage company, the choice of incarnation is important
," said the director of PMU.
Antoine is from that world. He is a fan of PMU, of betting, his family is a family of players. He was introduced to the horse game by his father. It is a modern incarnation, young but also very authentic
”.
The choice to call on Antoine Griezmann is not trivial.
With an average age of riders of 52, the goal is to speak to a larger target without “
becoming a mainstream product
”.
“
PMU has been losing 3-4% of its turnover per year since the 2010s. Antoine's interest is to talk to young people, sports fans who are less keen on horse racing.
His arrival is part of the transmission of horse racing and its simplification,
”says Cyrille Linette.
Read also: Alert on the horse racing industry
“
We can say that we saved the year
”. Despite the pandemic, the horse racing sector has kept its attractiveness with a loss of 15% of its turnover in 2020, "
a correct result
", judge Cyril Linette. According to him, 40% of its 13,000 points of sale have been closed for 7 months and he is "
impatiently
"
awaiting
their reopening in June as well as that of the racetrack stands on May 19.
