"I
hope we will succeed in making wine there."
On the green roofs of the Parisian offices of InVivo, Thierry Blandinières, in mid-April, takes a look at the vines recently installed in the city, by the group comprising nearly 200 French agricultural cooperatives, and which he has managed for nearly seven years. A technical challenge for these crops on roofs, but symbolic for the man who redoubles his ambitions for InVivo. At a time when the French vine is going through a dark period, between closure of restaurants, Trump export taxes in 2020, and wave of frost, the boss has just confirmed that he wants to make InVivo a global heavyweight in wine. Objective: 1 billion euros in turnover by 2025. The bet is ambitious on a sector from which the group was absent six years ago.But it illustrates the frenzy of projects of this charismatic leader who has just completed his sixth decade.
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InVivo redoubles its ambitions in wine
By signing last Saturday the takeover of the Soufflet family group (4.9 billion
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