hope we will succeed in making wine there."
On the green roofs of the Parisian offices of InVivo, Thierry Blandinières, in mid-April, takes a look at the vines recently installed in the city, by the group comprising nearly 200 French agricultural cooperatives, and which he has managed for nearly seven years. A technical challenge for these crops on roofs, but symbolic for the man who redoubles his ambitions for InVivo. At a time when the French vine is going through a dark period, between closure of restaurants, Trump export taxes in 2020, and wave of frost, the boss has just confirmed that he wants to make InVivo a global heavyweight in wine. Objective: 1 billion euros in turnover by 2025. The bet is ambitious on a sector from which the group was absent six years ago.But it illustrates the frenzy of projects of this charismatic leader who has just completed his sixth decade.
InVivo redoubles its ambitions in wine
By signing last Saturday the takeover of the Soufflet family group (4.9 billion
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