A pioneer of fair trade, Max Havelaar crosses the equator.
This Wednesday, the French branch of the movement will open its famous label - created in 1992 and until then reserved for producers of cocoa, coffee, pineapples, bananas or other products from southern countries - to farmers in France. .
The basic principle of setting a guaranteed price for the producer will remain the same.
"But we have adapted our specifications to modern and developed agriculture in a rich country,"
says Blaise Desbordes, Managing Director of Max Havelaar France.
In our country, not all producers need us.
But some people need us a lot. ”
The French more and more sensitive to the plight of farmers
The milk and cereals sectors, symbols of the chronic difficulties of the French farm with declining agricultural income, are for the moment the only eligible ones.
The first test will be launched in the fall in the Gers
(here, Florent Estebenet, wheat farmer)
and in Poitou-Charentes, with a ton of milk ingredient certified "Max
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