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Apple Pay in Israel, first experience in the field - Walla! Of money


We went out to the mall to see what consumers think about Apple's smart digital wallet that promises to change our second-hand experience

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Apple Pay in Israel, first experience in the field

After all the talk about the smart wallet that landed in Israel today, we went out into the field to check what the Israelis think about it: who has already downloaded the app and are the businesses already prepared?


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  • Smart wallet

  • Digital wallet

  • consumption

Sonia Gorodisky

Wednesday, 05 May 2021, 15:13 Updated: 15:35

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Apple Pay arrives in Israel (Yotam Ronen)

The newcomer, Apple Pay, the smart wallet of the company that introduced the smartphone into our lives, landed in Israel today.

But like any newcomer he encounters some reception difficulties: First, there are quite a few who are not yet aware of the new service or whose phones have an Android operating system, and they are already using parallel products.

Preliminary findings indicate some glitches, but overall everyone seems satisfied: the credit card companies who incorporated their cards into the new wallet, customers who rushed to be the first experimenters and also those who say they will give it a few more days to find out until Apple Pay actually improves quality of life. happily.

There is also a big feature on social media, Apple fans are of course excited: "What fun, go shopping only with the watch" wrote one user.

In contrast, another wrote: "Only Apple's judges are excited. No matter what you sell them - they will be an apple symbol for it, they are enthusiastic."

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The market is ready

Prior to the introduction of the new wallet for use, we collected some data: Since the entry of the EMV (smart wallets) into Israel, there has been a 27.6% increase in the number of terminals in the new technology;

About half of credit card transactions are made at EMV terminals.

Towards the entry of new market players advanced payments company published ABS (Automated Banking Services), Director of the National Payment System credit cards, current data on the extent of penetration of EMV system in Israel.

Data from the ABS shows that in April 2021, 62% of active terminals In the system in the country are EMV terminals.

This is a 27.6% increase in the number of EMV terminals active in the system compared to October 2020, before the system went into use in large businesses.

The data also show that in April this year, 48% of all credit card transactions in Israel were made through EMV terminals.

Last October, the number of EMV transactions accounted for 23.5% of total transactions.

A surge was also recorded in the amount of smart transactions (contacts, apps or digital wallets) and they accounted for 33% of all credit card transactions in April, compared to only 8.7% in October 2020.

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Source: walla

All business articles on 2021-05-06

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