05/10/2021 11:37 AM
Clarín.com
Economy
Updated 05/10/2021 11:48 AM
Within days of the April inflation being known, the Government defined a new basket of basic and accessible prices.
It is a price agreement that includes 120 products at frozen prices
, made with food companies for neighborhood or neighborhood stores (it will not be in supermarkets).
Suggested
values
must be printed on the packaging and the program will run for 180 days,
starting in June.
The price agreement includes
food
products
, beverages and personal hygiene items
to offer in Chinese supermarkets and nearby neighborhood stores.
This was presented by the Minister of Productive Development, Matías Kulfas, when participating in the fifth meeting of the Argentine Federal Council Against Hunger, which was headed by President Alberto Fernández at the Casa Rosada Bicentennial Museum, along with other officials and representatives of civil society .
One of the novelties that the agreement brings is that the prices are printed on the labels, with
the intention that there is no resale at higher values
.
The Government's bet is that it has
greater capillarity than the "Care prices" that are only available in chain branches.
Therefore, from the portfolio that Minister Kulfas commands, they told Clarín that they are advancing in two directions: meetings with companies that have their own distribution and in parallel with other groups that sell to wholesalers.
"The objective is to guarantee that the products reach the whole country and with the same prices," they
commented.
Kulfas highlighted, last Friday, the effectiveness of Precious Care in large supermarkets but warned that this segment covers only 30% of the market.
"Precious Care showed its effectiveness in large
stores
that account for 33% of total consumption in the country.
With this new tool we are going to work to reach local and neighborhood businesses from June with a basket of 120 basic consumer products
", Kulfas explained.
The program will be valid for 180 days "to provide certainty and avoid volatility" in the prices of a list of food, beverages and personal hygiene, Kulfas said during the announcement.
Last week, Kulfas also announced
a new price agreement for beef cuts that will be in force from May 11
until the end of the year, which will be available from Monday to Friday in 3,000 outlets throughout the country, through an understanding with the Consorcio Exportador ABC.
The minister of the productive portfolio specified that the
agreement will include 11 cuts of beef and will add direct sales through trucks
that will travel through Greater Buenos Aires
"at lower prices than those agreed upon
.
"
In addition,
the plan to offer food with discounts of between 30 and 40%
in the most affected areas of the country with the "Mobile Federal Market"
was also reinforced
, a program promoted by the Ministry of Internal Trade, Paula Español, which has already started to visit the allied municipalities of the strategic province of Buenos Aires.
YN
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