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Stuck in a traffic jam: "It is impossible to make an appointment on time" - Walla! Of money

2021-05-13T02:23:09.651Z


"You can't make an appointment and go out in a reasonable time, you can't plan a day without time coefficients": The incoming CEO wants to improve our lives


  • Of money

Stuck in traffic: "It is impossible to make an appointment on time"

Itai Ezra takes on the role of CEO of the "Wind" cooperative scooter company during a particularly challenging period, with public criticism of the safety of the easy and available means of transportation, but also with the understanding that this is where urban transportation goes. A special interview with those who believe he will rescue us

Tags

  • Electric scooter

  • transportation

  • traffic jams

  • Traffic jams

Keenan Cohen

Monday, 10 May 2021, 09:05 Updated: 09:28

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"It is no longer possible to make an appointment and go to it in a reasonable time, it is impossible to plan a day without time advances," says the CEO of Wind Israel, one of the leaders in electric scooters, and then, during the interview with Itai Ezra, the understanding suddenly permeates that the man sitting in front of me could not To be genetically engineered in a way that better suits the job requirements of the CEO of the Wind Cooperative Scooter Company.



Young (31 years old) - Check, with a background in a company that dealt with delivery solutions of the last email - Check, background in the technological world of user authentication using face recognition - Check, degree in business administration - Check, partnership in start-up Check and of course was born, lived and grew up in Tel Aviv all his life - check, check, check.

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Safety problem in the face of the necessity of reality (Photo: PR)

A sign that you are young

Because turn it the way you want, there are the insights that only age brings and there are those that age only distances. And although Wind knows how to tell that the age range of users is already 40 and 50 - the idea of ​​point-to-point movement in the city on a scooter that is just there on the street when you need it and there on the street you leave it when you finish using it - this is an insight into what is done Better than in others.



And when it comes to age groups, when I ask him about the image created around scooters and not only image but also the objective safety problem these tools have and their involvement in accidents including those involving boys and children, he is certainly aware of this, but also cautions:



"Today, cooperative scooters make up 20 percent of all vehicles, they are limited to 25 km / h and even less in areas with a moderate waist where it is automatically limited to 15 km / h and even less. We were the first to introduce the issue of cooperative helmets (according to the company The percentage of use of cooperative helmets has risen from a single percent to 14 percent since the end of the pilot and the start of the activity, when we take into account that a significant proportion of riders use their private helmets - KK), we distributed over 1,500 helmets - not even our customers, we assimilate technologies News of face recognition and unauthorized use reduction. "



Still, I say it keeps happening and you are hurt that this whole market is painted with this wide brush no less. "Right," Ezra continues, "which is why we call for the enforcement of riding according to the law by the authorities, and our scouts not only take care of proper and loaded tools, but also know how to comment on riding with a helmet,Responsibly and how to park the tool correctly. "



But this is not always the fault of the rider, and here Ezra applauded and says that it is clear that in order to improve the safety of the users the road is still long, but a rifle is in the hands of the authorities.

In the paving of riding trails, in the physical separation between the micro-vehicles, the regular transport and the pedestrians.

"We do what we can and beyond, including our connection to any safety incident to derive from it the meanings relevant to us."

The numbers choose the scooter:

  • -More users: a 45 percent increase in the first quarter of 2021 compared to the same period in 2020

  • -More trips: a 150 percent increase in the number of trips compared to the first quarter of 2020

The last mile

Ezra did his doctorate in the "Last Mile" challenge - that last section of reaching the final destination, which is also the most problematic when it comes to micro-mobility, in "Shukit" the fruit and vegetable delivery service that seemed to be created in the Corona's image when it was located in the second half of 2019. .



the concept of establishing a chain of small warehouses across the city that limit the range of time of arrival, the need to carry amounts of large goods vehicles, large and operational flexibility - were just cracking the challenge city urban movement activities in which private vehicles, and for commercial has long been a nightmare.



"Micro mobility in my eyes is one of the most necessary solutions when I understand what is happening on the roads, the situation today is simply impossible, it is impossible to make an appointment and go out in a reasonable time, it is impossible to plan a day without time limits. As someone who used regular bikes, electric, scooters and finally cooperative scooters "I understood exactly how he solves these problems."

Between two cities.

The solution: transportation packages (Photo: PR)

Transport package

At the sight of the collaborative tools of the various companies across the cities, it is easy to think that this story is completely random, but behind this presentation stands a very sophisticated set of these tool management.

It starts at the level of the single tool, where Wind's uniqueness lies in the use of scooters with a replaceable battery.



Which is an operational advantage that allows tools to be "refueled" and refreshed for continued use at a higher frequency and speed than the collection and loading alternative.

This is joined by the layer of remote monitoring of the tools, in which it is possible to understand the condition of each of the scooters, which makes it possible to verify the correctness of the tools and maintain their optimal availability.

And if they are required to handle the operation of the operational mobility system and the scouts, and if these do not provide the answer in the field, next to the company's main maintenance in Holon.



This availability is also reflected in the challenge of the mobility of tools between different centers of use at different times, mobility based on information systems, data collection and their improvement in order to better analyze the needs in the field. "We must constantly improve our operational efficiency, the profit margins are very small and we are able to respond and be flexible - that is where our challenge and great advantage lies."



Apart from the replaceable battery, Wind's uniqueness is also in the use of a dedicated tool for them, with product, hardware, development and independent production engineers of the tools, which will allow it in the near future to introduce a new and improved model for its "Wind 4" scooter and other tools in the future.



At the top level is also the next, most critical step in expanding the use of these tools - their assimilation into the bigger picture of smart transportation.

This means allowing a customer who comes from out of town to receive an end-to-end "transportation package" in one app.

For example, the scooter that will take him to the train station in Rishon Lezion, the train to Tel Aviv, the bus line from there to the neighborhood or employment area and the tool that will wait for him at the station for those last hundreds of meters of traffic to his final destination.



"5 years from now, the direction is one," says Ezra. "The field of shared transportation and the last mile will continue to grow. It will happen technologically along with the development of infrastructure such as bicycle paths, the development of new tools and better enforcement that will allow safe riding."

Costs and ranges:

  • 7 million miles were accumulated on Wind's tools in 2020

  • Maximum range for scooter: up to 70 km

  • Average travel time: between 13 and 15 minutes

  • Cost per minute: NIS

Not only in Tel Aviv

And do not let the title "Tel Aviv" confuse you, because buzzing from place to place on an electric and shared scooter has long been not a Tel Aviv matter. For the simple reason that this challenge called "micro-mobility" has long been not a problem for cities like Tel Aviv. It is already an integral part of life in Ramat Gan, Givatayim, Petah Tikva, Kiryat Ono, Holon, Bat Yam and every year it seems that another ring and another ring joins this circle.



"I want to see where it can be taken" he says with me and also means "where" in the sense of this new type of transport, but no less important is "where" in its most geographical sense. No less than 7 cities outside the Dan Bloc are in these and other stages of the journey to activate Wind's service at their home.



"Most of the barriers," he says to me, "are regulators."

"One of the first things I learned here is how to work with authorities, and what I understood was how much effort was put into explaining what this device and its function was at the beginning. And in recent months there has been a real change in perception, they ask us to explain what they need to do to make it happen. Interestingly, it is precisely veteran authorities that know how to better contain this array. "

Scooters in a warehouse in Holon.

Investing in safety (Photo: PR)

Ride between macro and micro

Anyone who works or even happens to be in the Tel Aviv metropolitan area (which actually starts from Herzliya in the north and extends to Holon in the south), cannot ignore the catastrophe that is forming on the roads.

Until that day when light rail and metro would effectively inherit this terrain cabin, or even the establishment of orderly mass transit systems - the only alternative currently available for personal mobility other than a private vehicle in the center of the pavilion, are those relatively small portable and agile tools.



At the present time, however, there is another problem - vision and perception.

Currently, the dialogue between cooperative scooter companies and authorities is done at the municipal level, but lacks the greater push of two key clauses that will ensure the safety of users and the environment - investment in infrastructure that will allow safe riding (separate lanes, designated trails and more) and real enforcement of traffic laws. - Two areas that are under the authority of the state, and this, ignores both the problem and the solution - I no longer know what is worse.

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Source: walla

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