Paris, rue de Clignancourt, 18th arrondissement.
From the street, we only see a large closed blue door, located a few meters from the district police station.
Inside this warehouse that looks like a store without customers, at the end of the afternoon, things are happening.
Couriers from Dija pick up one of the electric bikes parked here while the order pickers are at work.
Exactly, an order arrives.
Chris signals on his smartphone that he is taking care of it, grabs a small cart with wheels and begins his round in the shelves.
Each product, always in the same place, has been mapped in order to save time.
The country pâté is in C 12, Chris grabs it and runs it under the shelf of his little scanner attached to his finger - “previously, the preparers had the scans in one hand, but that left them only one hand. free to drive the truck, so we changed technology, ”says Arthur-Louis Jacquier, Managing Director of Dija in France, one of these new platforms that promise delivery in record time.
A dozen warehouses at the end of June
Order pickers are at work in this store-like warehouse.
LP / Philippe Lavieille
The Marcel Bio carrot soup then arrives, it is in C 31, then the hamburger buns will come. For more efficiency, the most popular products are placed at the beginning of the store, the less popular (cat litter, candy) at the end. Likewise, for reasons of optimization, all heavy items, bottles at the head, are stored in the front.
As soon as the products are collected, Chris gives them to the delivery man already equipped with his helmet, his fluorescent vest and his big cooler bag.
The trick is played in less than two minutes.
To keep Dija's promise in France - delivery to your home in 10 minutes - there are 8 minutes left for the courier to arrive safely, to the North and East stations, the Butte Montmartre or even a part from the 17th century.
That is to say about 200,000 inhabitants.
“When they see us coming, people are happy and especially surprised that we're already there,” Chris smiles.
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A few days after the opening of this new “store” in Dija, the results are promising: “7:43, well done!
Displays a large whiteboard.
"For the moment, we are beyond the objectives", rejoices Arthur-Louis Jacquier, who nevertheless wishes to stress that "speed is not everything: we must also not have out of stock products. and, above all, to offer an attractive offer ”.
This is why, out of the 1,000 or so articles referenced today (2,000 in the long term), the Dija application in its entries "Gourmet morning", "Lunch break" or "Aperitif" unrolls a mixture of classic brands with local products. or offbeat items such as Bap Bap craft beers, Kawa coffee or Zyos olive oil.
With the order ready, a courier from Dija sets off for delivery from the 18th century warehouse in Paris.
“With us, you have both an assortment of supermarkets, including fresh fruit and vegetables, but also pastries that are delivered to us twice a day and soon we will have cheese, beef, etc. .
», Insists the young boss, whose ambition for Dija is to move, little by little, from extra shopping to larger baskets.
By the end of June, this British company will have opened a dozen “stores” in Paris, installed in the premises of a former restaurant, a former bank or an old office.
It is also targeting around forty establishments in the 14 largest cities in France by the end of 2021.