Paying in three or four installments has become a common consumer practice on the internet.
But what customers know less is that behind the web, payment specialists
buy now pay later
- literally "buy now, pay later" - French and foreigners are scrambling to take shares in this promising market.
Read also:
Remote payments: are customers better protected?
After the Australian payment giant Afterpay in March, it is the turn of the Swedish Klarna to put its bags in France with its solution 3 times free of charge.
The unicorn, valued at nearly $ 31 billion (25.4 billion euros), landed this Tuesday in France in a handful of online stores first of all - mainly ready-to-wear - but with l 'ambition.
“The French retail and payments landscape is one of the fastest growing markets in the world, with consumers embracing digital payments and online shopping at an
unprecedented
pace
,” said Sebastian Siemiatkowski, CEO and co-founder of Klarna.
It's a moment
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