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Apple signs former BMW top manager

2021-06-12T00:23:55.974Z


The US group is underpinning its ambitions in the automotive sector - and has hired a former BMW manager who most recently led a start-up for electric cars.


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Test vehicle from Apple (archive picture): Prominent new signing

Photo: Andrej Sokolow / dpa

Prominent newcomer from Germany: Apple has hired former BMW manager Ulrich Kranz, who most recently ran an electric vehicle startup.

The iPhone company confirmed reports from the tech blogs "The Verge" and "TechCrunch" without giving any further details.

According to information from the financial service Bloomberg, Kranz will work at Apple in the team of the former Tesla manager Doug Field, who is leading a car project.

At BMW, Kranz was one of the developers of the i3 electric car and the i8 sports car.

After that, he first worked for the electric car startup Faraday Future and then co-founded the Canoo company.

Until April he was the head of Canoo.

Apple got him on board a few weeks later, wrote Bloomberg.

For years, Apple has been developing technology for autonomous driving and testing SUVs from the Toyota luxury brand Lexus that have been converted into robot cars on public roads.

At the beginning of the car project, which had been running for more than five years, Apple also showed prototypes to suppliers, but after that it was mainly geared towards software.

In the past few months, the speculation about an Apple car, which had been simmering for years, had been nourished.

Above all, media reports spoke of a cooperation with the South Korean Hyundai group and its Kia brand.

Then Hyundai announced that there were currently no talks with Apple about the development of self-driving cars

mic / dpa-afx

Source: spiegel

All business articles on 2021-06-12

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