The PRM, a platform that is becoming a necessity
In a constantly changing world and more particularly in recent months, companies that base their business on indirect sales need to structure themselves. It is the role of a PRM or Partner Relationship Management to allow a brand to better manage the direct link with its partners (resellers, distributors, franchisees, integrators, business providers ...). “
PRM makes the partnership easier and more predictable for both sides of the relationship. Concretely the PRM allows the company, as the partner to optimize their ROI and to have a better productivity ”,
summarizes Richard Bessis, founder of MyPRM. A strategic issue which explains the growing interest in this tool.
Indeed, it is estimated that within two years 70% of industries will adopt an indirect or hybrid sales model.
This is why it has become essential to integrate an efficient and adapted PRM.
Anticipating the future needs of companies in this area has enabled MyPRM to position itself as the benchmark French player for companies.
A PRM perfectly adapted to the specificities of European countries
The objective of a PRM is to animate its indirect sales channels and to recruit new partners. For the partner, the PRM tool centralizes all key documents (Commercial, Marketing, Financial, Legal, etc.), allows it to declare its business opportunities as well as marketing plans and to monitor its KPIs. This tool will allow him to better manage his activity, while saving expenses on marketing in particular.
MyPRM sets itself apart from the standard American PRM solutions, among other things, by its ability to adapt to the European market.
"
Unlike the globalized American platforms, we adapt to all exceptions and all European cultures."
In Europe, each country has its own specificities in terms of marketing or commercial approaches.
"We start from the exception to respond to globalization
", explains Richard Bessis.
Become the European leader
The other strong point of MyPRM is the experience of its managers, who are fully aware of their customers' expectations.
They have therefore developed their solution by adapting it to companies of all sizes, to all the ecosystems of these companies and without hidden costs.
Based in France, the company also meets the criteria of the GDPR and secures its customers from the “Patriot act” by having hosted its solution at OVH.
An approach that convinces, since as Richard Bessis underlines it “
we have just signed a partnership with the software publisher HubSpot, world number 3 in CRM, in order to offer a CRM / PRM combo
.
They came to ask us to offer a European solution capable of competing with Microsoft and Salesforce
”.
The continuation of MyPRM now?
With its first fundraising, including TAKARA Capital and Business Angels, MyPRM now aims to become the undisputed and undisputed European leader in the sector.
MyPRM:
6 rue du Général Clergerie 75116 Paris
+33 1 42 56 51 89
contact@myprm.com
www.myprm.com
https://www.linkedin.com/company/myprm/
