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Carrefour monetizes its mountain of data

2021-06-18T05:58:58.314Z

The distributor is embarking on a new activity. It offers brands a targeted advertising and data analysis service.



It was a gold mine still insufficiently exploited.

With 80 million customers worldwide, including 50 million with loyalty cards, Carrefour has a gigantic database on the consumption habits of its customers.

He set out to make it fruitful.

Like the Americans Walmart and Target, or the Casino group in France, the distributor has just launched a new activity, Carrefour Links, which consists of using its data to offer brands a complete and targeted marketing offer.

"

This is a new activity with great promise for the future for Carrefour

," says Élodie Perthuisot, director of digital transformation at Carrefour.

It is a market of thirty billion euros in the world, and 500 million euros in France, in very strong growth.

This new offer is the culmination of several years of work.

 "

For three years, the distributor has operated a digital transformation which now allows it to exploit the mountain

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Source: lefigaro

All business articles on 2021-06-18

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