The Limited Times

Now you can see non-English news...

LVMH joins forces with Google to better manage its data

2021-06-19T00:34:47.322Z

After four years of testing at Louis Vuitton, Dior, Fendi and Sephora, LVMH has just signed a partnership with Google.



Containment and store closures have not only accelerated LVMH's shift towards e-commerce and online communication.

They also convinced the world leader in luxury to do everything to better value its customer data.

“The context of recent months has accustomed us to managing a much more multi-channel system,”

summarizes Toni Belloni, Deputy CEO of LVMH.

For a long time, each customer had a reference store, where a salesperson had his contact.

From now on, the management of each customer is much more complex. ”

Read also:

Luxury is getting closer to its historic peaks

After four years of testing at Louis Vuitton, Dior, Fendi and Sephora, LVMH has just signed a partnership with Google.

Objective: to use Google Cloud's artificial intelligence and machine learning technologies for its fifteen main houses.

“Thanks to artificial intelligence, data can be used much more efficiently to anticipate demand, manage stocks, schedule production and offer each

This article is for subscribers only.

You have 70% left to discover.

To cultivate your freedom is to cultivate your curiosity.

Continue reading your article for € 1 the first month

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All business articles on 2021-06-19

You may like

Business 2021-07-26T17:24:28.653Z

Trends 24h

Business 2021-07-29T06:02:45.373Z

Latest

© Communities 2019 - Privacy