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Darty targets 2 million repair service subscribers

2021-06-20T12:27:14.172Z


Launched in 2019, Darty Max has 200,000 customers. It allows the brand to be more than just a distributor.


Darty continues to moult.

The brand is no longer content to be a simple distributor.

It aims to make a place for itself in the home of the French as a service provider, a complementary and remunerative activity.

To do this, in 2019 it launched a subscription repair offer, called Darty Max.

For 9.99 euros per month, Darty undertakes to repair the household appliances of its subscribers.

A little over a year after launch, the distributor has 200,000 customers.

It aims for 2 million in 2025.

Read also:

Fnac-Darty facing the rebellion of its franchisees

To achieve this, Darty intends to enrich and expand its offer.

From this Friday, it will market three different ones.

The first is still offered at 9.99 euros and covers large household appliances.

A second at 14.99 will cover, in addition, small appliances, televisions and video projectors, as well as headphones and other nomadic speakers.

The latest offer, at nearly 20 euros, will allow you to have your computer, tablet or printer repaired.

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Source: lefigaro

All business articles on 2021-06-20

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